Retail Focus for Children's Books


So you’ve written a children’s book; now it’s just a matter of waiting for bookstores to stock it, right? Unfortunately, despite the steadily increasing sales of self-published titles, getting your book into brick-and-mortar bookstores continues to be a tough nut to crack.

Promote your children’s book to independent bookstores across the United States with the AuthorHouse Retail Focus for Children’s Books Service!

Retailers take numerous factors—your book’s subject, sales potential, and returnability, to name a few—into account before stocking a self-published title. Even the most PR-savvy and tenacious authors have difficulty getting their book onto the shelves of their local bookstore!

Through a strategic combination of print ads in two publishing-related periodicals, a gallery display on BookExpo America, and a customized sales kit, our Retail Focus for Children’s Books Service helps authors like you promote their work to bookstores across the country!

About Children’s Advance Catalog
This is a bi-monthly buying guide that highlights the best in children’s publishing. It includes children’s products for all ages, author interviews, buyer recommendations, and reviews. This publication is read by over 7,000 retailers, librarians, and international customers via print and 29,000 international and domestic booksellers and librarians in digital format.

About ForeWord Magazine
One of the most reputable publications in the industry, ForeWord is a bimonthly magazine with a readership of more than 30,000 librarians and booksellers – including 1,100 American Bookseller Association members—all of whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent bookstores across the country. Founded in 1998, it is still the only magazine showcasing critical reviews and title trends exclusively from the expanding independent publishing market.

About NTS of BookExpo America
This event offers a dynamic environment for sourcing new titles, building relationships, and discovering the latest technology trends as well as educational programs to support your progress as an author.

This service includes:

  • Your book, pitched to 25 independent bookstores across the US (with a focus on your local area or state) over the span of three months, using a customized sales kit
  • A single-slot print ad in Ingram’s Children’s Advance Catalog
  • A single-slot print ad in the quarterly publication of ForeWord Magazine
  • A gallery display and catalog listing at the New Title Showcase (NTS) Exhibit of BookExpo America
  • The Bookstore Returnability Program for 12 months
  • A guarantee that at least 2 of the bookstores/retailers will agree to test your book

*You also have the option to extend your campaign by adding 25 more independent bookstores. Please contact your Marketing Consultant for more details.

Disclaimer: Prices are subject to change without prior notice. Other restrictions may also apply.

Important Note:

In order for us to guarantee that at least two bookstores/retailers will test your book, we may recommend that you allow our professional designers to make your book cover more acceptable to retailers at no extra cost.

Your book’s official publication date must not be more than two (2) years ago; alternately, you or your book must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If your book does not meet these criteria, we cannot guarantee that the bookstores/book retailers will stock a test copy.

Please take note that your book must already be available for sale before the campaign starts.

Call 888.519.5121 to order

or speak to an AuthorHouse team member for more information about this service

Disclaimer: Prices are subject to change without prior notice. Prices listed do not include any applicable sales, use, excise, value-added, goods and services, or other tax, which will be added to the total at the time of purchase. Other restrictions may also apply.