Despite the rise of self-published titles in the digital market, getting independent books into brick-and-mortar
bookstores is a tough hurdle for most authors—even those with great PR skills, a strong marketing platform, and
loads of tenacity! After all, bookstores take numerous factors into account when considering a new title, and
convincing them to stock a self-published work continues to be a challenge.
Now you can put your best foot forward and reach out to independent bookstores with our Retail Focus
Through a strategic combination of print ads in two publishing-related periodicals, a gallery display on BookExpo
America, and a customized sales kit, our Retail Focus Service helps authors like you promote their work to bookstores
across the country!
About Advance Catalog
For over 20 years, Ingram Advance Catalog has been highlighting the best and forthcoming titles through its monthly
buying guide. This publication is read by over 7,000 retailers, librarians, and international customers via print and
29,000 international and domestic booksellers and librarians in digital format. Along with title listing, it also
leads in editorial content, including author interviews, merchandising tips, and products news.
About ForeWord Magazine
One of the most reputable publications in the industry, ForeWord is a bimonthly magazine with a readership of more
than 30,000 librarians and booksellers – including 1,100 American Bookseller Association members—all of
whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and
consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent
bookstores across the country. Founded in 1998, it is still the only magazine showcasing critical reviews and title
trends exclusively from the expanding independent publishing market.
About BookExpo America
This event offers a dynamic environment for sourcing new titles, building relationships, and discovering the latest
technology trends as well as educational programs to support your progress as an author.
This service includes:
- A customized sales kit to be used in pitching your book to a total of 25 independent bookstores
nationwide (with a focus on your local area or state) for three months
- A single-slot print ad in Ingram’s Advance Print Catalog
- A single-slot print ad in the quarterly publication of ForeWord Magazine
- A gallery display and catalog listing at the New Title Showcase (NTS) Exhibit of BookExpo America
- The Bookstore
Returnability Program for 12 months
- A guarantee that at least 2 of the bookstores/retailers will agree to test your book
Watch the video below to learn more about how you can benefit from this service.
*You also have the option to extend your campaign by adding 25 more independent bookstores. Please contact your
Marketing Consultant for more details.
Disclaimer: Prices are subject to change without prior notice. Other restrictions may also apply.
In order for us to guarantee that at least two bookstores/retailers will test your book, we may recommend that you
allow our professional designers to make your book cover more acceptable to retailers at no extra cost.
Your book’s official publication date must not be more than two (2) years ago; alternately, you or your book
must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If
your book does not meet these criteria, we cannot guarantee that the bookstores/book retailers will stock a test
Please take note that your book must already be available for sale before the campaign starts.