With its huge user database, Facebook has the traffic to help give your book’s marketing campaign some traction. Even Instagram, another social media website owned by Facebook, is a viable marketing platform that is used by many brands. However, to effectively promote your work, you must cut through the online clutter and put your book in front of an audience interested in your book.
Don’t know how to start? AuthorHouse can help with the Social Media Advertising Advanced package. Here’s how it works:
- AuthorHouse designs a carousel ad, slideshow ad, and canvas ad for your book.
- AuthorHouse creates a custom audience that specifically targets potential readers who might be interested in your book.
- Your ads will be shown at least 4 million times on Facebook and Instagram’s news feeds and on Facebook’s audience network of mobile apps. Note: Instagram ads appear on mobile only.
- AuthorHouse monitors and manages your ad campaign.
Note: Facebook retains the right to decline to show ads based on their own policies and practices.
What You Need to Know
Facebook is the most popular social media platform, with 1.5 billion users worldwide visiting the site on a daily basis. In the US, 68% or roughly two-thirds of adults are Facebook users. Instagram has the second highest user engagement, with 35% of the population being active users.*
*As of 2018