You Are Worth It

About the Book

Do you sometimes reduce the price of your treatments in your head because you feel your patients cannot afford them? Does talking of money in your surgery make you feel uncomfortable? Are you worried about quoting a price due to the fear you might get a negative response from your patient? Do you feel your services are worth more than you get paid for them? If you have answered yes to any of these questions, then I promise you will enjoy reading this book. This book reveals information on exactly how to deal with this problem. As far as I am aware, the contents are not taught at any dentistry school. While certain elements of pricing may have been touched on by dental coaches, they’ll have barely scratched the surface of what I do in this book. I’ll be looking at this complex issue in depth, delving into the psychology of what you do in those awkward situations and even why you do it! I will alter your thought process, your beliefs, and most significantly, your behavioural pattern. You will never improve your results until you change your entire approach. This book will enable you to smash through all the restrictions that you’ve placed upon yourself when it comes to the fees that you charge your patients. I guarantee that once you’ve broken your own barriers down, the methods described in this book will provide you with the confidence necessary to deal with every pricing issue which arises. After all, you are worth it.

About the Author

Eighteen years ago, two dentists took part in Ashley’s ‘Ethical Sales and Communication’ programme. Since then, over 7000dental delegates have taken this programme in the UK and seven other countries worldwide, including America, Canada, Ireland, Serbia, Holland, Spain, and Estonia. This programme is legendary in the UK dental world and is probably the most sought-after programme in dentistry today. In addition to the Ethical Sales and Communication Programme, Ashley delivers revolutionary thinking and life-changing strategies for subjects such as World Class Patient Journey, High Impact Presentation Skills, Creating a High Performance Team, and Reception – How to Turn Telephone Enquiries into Appointments. Ashley also works with a very forward group of dentists and orthodontists who comprise the Serious Players Club, an entrepreneur group. He has delivered over 23,000 hours of workshops, training courses, and presentations to the dental market. Ashley is the author of Helping Patients to Say YES and Don’t Wait for the Tooth Fairy: How to Communicate Effectively and Create the Perfect Patient Journey. He has also contributed to the Dental Masters series. Simply put, he is the best at getting dentists and their teams to communicate with their patients, which results in world-class patient journeys, the creation of more opportunities, more patients saying yes to treatment plans, and increased profits for practices. Ashley has lived in Manchester, England all his life and lives with his wife, Graziella, and two daughters, Enrica and Martina. When he is not working, he enjoys days out with the family in the country, walking, running, boxing, and watching his beloved Manchester United. Ashley writes an email newsletter which is read by over 15,000 dentists worldwide. It is full of useful tips and ideas to make you more successful., To receive this free of charge, please visit www.ashleylatter.com to sign up. There you can also visit the Learning Zone, which is full of hundreds of free articles and videos.