Don’t wait for the Tooth fairy
How to communicate effectively and create the perfect patient journey in your dental practice
About the Book
It makes no difference whether you are a National Health Dental Practice, or a top end Cosmetic Dental Practice, if you have a passion for providing excellent communication to your Patients, then you will love this book. You will discover; • How to turn patient enquires to your practice into an appointment • How to create the perfect consultation and patient journey • How to talk money with confidence and achieve the prices your services deserve • The secrets to becoming a true master of the art of persuasion • How to present solutions to patients, so they want to buy from you • How to work together as a team, so that you never drop the baton again • Help more of your patients say YES more often And more “I have known Ashley for a number of years and have attended many of his courses. I have always been impressed by his unique approach to a skill at which many dentists are poor- Sales & Communication. What makes this book different from the rest, is that it concentrates on the patient journey from initial enquiry to completion. With a mix of anecdotes and skills it highlights ways in which practices can move forward. A must for the whole practice team.” John Lewis Ghyllmount Dental
About the Author
What makes a good dentist a great dentist goes way beyond his or her technical expertise. Studies at The Carnegie Institute of Technology revealed that about 15 percent of one’s financial success is due to technical knowledge and about 85 percent is due to skill in “human engineering” - to personality and the ability to lead people. In other words, your vast clinical knowledge can mean very little if a patient can’t trust and build rapport with you. A great dentist must be able to communicate with self-confidence, clarity and reassurance and good interpersonal skills are perhaps THE most essential quality. They don’t care how much you know, until they know how much you care. These skills are typically not taught at dental school!