Jo Ann M. Colton's "Little Red Writer Book" Series Book 3
About the Book
For writers who subscribe to the "nontraditional" approach to book publishing via self-publishing or publishing through a POD (print-on-demand) publisher, Marketing Matters belongs on your bookshelf.
Marketing is a means of transferring services and products to consumers. As indicated on Para Publishing's web site (www.parapublishing.com), citing R.R. Bowker, as reported in The Wall Street Journal, April 24, 2004, there are "over 2.8 million books in print." Writers will have to take an aggressive approach to targeting their book's audience and reaching their readers.
For those who feel a bit intimated by the subject, Marketing Matters provides a reassuring introduction into the mechanics of marketing. This basic guide offers an elementary glimpse of the muscle of activities involved in the marketing process. Designed for aspiring writers, beginning writers and recently published new writers who don't consider themselves marketers, the book presents helpful information and suggestions about marketing.
On the journey through its pages readers will learn of the connections between marketing, advertising, publicity and public relations. Marketing Matters also discusses the 4 Ps of marketing, what they mean and how they relate to the author's own book. From "MAPP-ing" for success, to thinking outside the box, from marketing plans to marketing tools, readers will soon be enlightened as to what they can do to market their books, even on a shoestring budget.
About the Author
Jo Ann M. Colton is a book writer of fiction (Pieces of the Puzzle) and nonfiction (The Entrepreneur's Guide to Business Basics 101). In addition, she is a freelance writer of business material for private clients, as well as newspaper, magazine and business profile articles.
Colton is an experienced public speaker, seminar/class instructor and workshop facilitator of writing-related and business topics. She also consults with emerging writers on various matters related to publishing and marketing.
Jo Ann M. Colton has founded and facilitated writers' groups in both Las Vegas and the Denver area. Her groups have offered writers an opportunity to meet and network with others of like minds, share writing resources, address topics of interest and concern, and experience and enjoy the occasion of allowing their works to be heard and critiqued by their peers.