Despite the rise of self-published titles in the digital market, getting independent books into brick-and-mortar
bookstores is a tough hurdle for most authors—even those with great PR skills, a strong marketing platform, and
loads of tenacity! After all, bookstores take numerous factors into account when considering a new title, and
convincing them to stock a self-published work continues to be a challenge.
Now, you can put your best foot forward and reach out to independent bookstores in the United States with our Retail
Through a strategic combination of print ads in two publishing-related periodicals, a gallery display on BookExpo
America, and a customised sales kit, our Retail Focus Service helps authors like you promote their work to bookstores
across the US!
About Advance Catalog
For over 20 years, Ingram’s Advance Catalog has been highlighting the best and forthcoming titles
through its monthly buying guide. This publication is read by over 7,000 retailers, librarians, and international
customers via print, as well as 27,000 international and domestic booksellers and librarians in digital format. Along
with title listing, it also leads in editorial content, including author interviews, merchandising tips, and products
About ForeWord Magazine
One of the most reputable publications in the industry, ForeWord is a bimonthly magazine with a readership of more
than 30,000 librarians and booksellers — including 1,100 American Bookseller Association members—all of
whom make buying decisions and reader recommendations that affect the reading habits of millions of patrons and
consumers. It is carried in all Books-A-Million bookstores, select Barnes & Noble stores, and independent
bookstores across the US. Founded in 1998, it is still the only magazine showcasing critical reviews and title trends
exclusively from the expanding independent publishing market.
About NTS Book Expo America
This event offers a dynamic environment for sourcing new titles, building relationships, and discovering the latest
technology trends as well as educational programs to support your progress as an author.
This service includes:
- Your book, pitched to 25 independent bookstores across the US (with focus on a specific area or state) over the span of three months, using a customised sales kit
- A single-slot print ad in Ingram’s Advance Catalog
- A single-slot print ad in the quarterly publication ForeWord Magazine (1
out of 10 slots)
- A gallery display and catalogue listing at the New Title Showcase (NTS)
Exhibit of BookExpo America
- The Booksellers Return Programme for 12 months
- A guarantee that at least 2 of the bookstores/retailers will agree to test your
In order for us to guarantee that at least two bookstores/retailers will test your book, we may recommend that you
allow our professional designers to make your book cover more acceptable to retailers at no extra cost. Retailers
also prefer books that have been professionally copyedited. Make sure your book is retail-ready with these editorial
Your book’s official publication date must not be more than two (2) years ago; alternately, you or your book
must have received recognition in any form (an award, a 5-star review, or media coverage) in the last 24 months. If
your book does not meet these criteria, we cannot guarantee that the bookstores/book retailers will stock a test
Your book must already be available for sale before the campaign starts.