In Pursuit of an Entrepreneurial Culture

About the Book

This book describes several vital principles of what constitutes an entrepreneurial culture. The most important principle of an entrepreneurial culture is that entrepreneurship is for everyone, and people can assume the economic function of the entrepreneur easier than ever before in human history. Further, the market institutions allow everyone to participate in the marketplace. Human interaction and cooperation are the essences of entrepreneurship carried out in the marketplace. This book casts light on the most critical fact: entrepreneurship is for the few, the wealthy, or the lucky. This book debunks those narratives by explaining that entrepreneurship can be for anybody—for real people in the real world. Entrepreneurship is the cornerstone for the making of any society; it is within human nature to cooperate and do good through the marketplace mechanisms. An entrepreneurial culture grows out of the act of human cooperation.

About the Author

Raushan Gross earned his Ph. D. in Business and Organizational Leadership focusing on entrepreneurial studies, from Regent University, Virginia Beach, Virginia. He is a native of North Carolina, where he started early in life bootstrapping entrepreneurial ventures that included the creation of a traveling music services business and later with a marketing services venture catered to restaurants that surrounded his local community. He later entered the corporate world in mostly management roles. Aside from his corporate experiences, Raushan’s entrepreneurial ventures allowed him to learn the business of several industries and travel across the United States. Later in life, Raushan traveled nationally and abroad. While on travel, he studied the way cultures affect market societies and the influences of institutions of various economies on entrepreneurship, innovation, and leadership. Raushan Gross is an Associate Professor of Business Management and leadership in his current position, teaching a broad range of topics, including management, entrepreneurship, global economy, international business, and consumer behavior. His research interests include the study of entrepreneurship, economic sociology, Austrian Economics, management, business history, and the history of social thought.