From Penguins to Paradise: My Life as an Advertising Man invites the reader to laugh at and learn about the ad industry in equal measure.
It charts the career of a young advertising agency trainee, from his initial struggles as a trainee Account Executive to his appointment as Managing Director (Thailand), and eventually Senior Vice President (International). His insightful and often hilarious experiences range from the pitfalls of trying to make penguins perform for a TV commercial in London to the trials of opening some of the first Western agencies in Moscow and China.
How do ad agencies work? How do you take the knowledge from London agencies and apply it in Singapore, Bangkok, Tokyo, and Brazil, while at the same time learning from these foreign cultures? And what is bachelor life really like in these far-away countries? All is revealed in this informative, light-hearted, and entertaining book.