Business is a systematic process which should be accompanied by a well planning and its effective execution. In a proper business, the term "failure" turns out to be irrelevant as it goes through a valid and systematic business process. Of course, any business might make some mistakes but that help to learn more and do better in next time instead of being failure. It is imperative to say that along with changing business environment, an organization requires perpetual changes in which right decision is necessary. If any business is in loss or it has not been successful to fulfil its strategic objectives, it must have some weaknesses or mistakes which should be diagnosed and cured on time to be successful.
I have been involving in business research field for more than eight years and I have got significant information about business and its components. In the competitive market environment, some of the businesses are quite successful while others are either shut down or waiting for luck. Through this book, I would like support to them which are not being successful or trying to enter into business. Business is not a gamble in which luck does not work; rather it is a well managed systematic and scientific process. As any business person follows the book, s/he can succeed business in its objectives it discusses some essential business components and offers suggestions to effectively and efficiently operate, grow and sustain a business in a competitive market environment.
Of course, this book can be useful to anyone interested in business and earn a sustainable competitive advantage. It minutely discusses all key information related to business in simple terms; so, the author believes that by reading this book, even a layman can also easily start and fulfil business objectives because. Overall, it is a complete guide to make a layman to a successful businessman.
With an immense devotion and motivation, this dream project has been completed. I have got emotional, psychological and economic support from my wife (Mrs Shanti Giri), to whom I am extremely obliged. Without her support, I could not accomplish this book. Similarly, I would like to remember my dear parents who are the light of my education. Finally, my sincere gratitude goes to everyone who has direct or indirect contributed in this work.