by Marc Lamont



Book Details

Language : English
Publication Date : 18/02/2021

Format : Softcover
Dimensions : 6x9
Page Count : 204
ISBN : 9781665582704

About the Book

Today, more than ever, entrepreneurs create new start-ups based on original ideas or technical and scientific developments that often have their origins in an academic environment. Very often these entrepreneurs are also young people with little to no business experience, coming with their technical or scientific breakthrough ideas out of an academic environment. This fact makes it challenging for these start-ups to succeed. When one is used to an academic environment, one finds it challenging to adapt to a business environment. And having little to no real business experience only makes the process of adapting more difficult. While passion and drive are certainly present in start-ups, they can be counterproductive if not used in the right way. Even the large multinational companies were once small start-ups and scale-ups. That they are big and important today can only be explained by the fact that as start-ups and scale-ups they did the right things. For many years, the author has been very close to such situations and has been in charge of leading the growth of new business initiatives. His experience shows that business failure is more often the result of lacking the business skills to bring new products to market than a matter of the quality of the new products and developments. Growing Start-Up and Scale-Up Activities into a Successful Business is useful for every entrepreneur-founder-CEO of a start-up or a scale-up and, by extension, every person who has as part of his or her role the task of growing a new business into a successful business. This book is even for venture capitalists who want to help the companies in which they have invested. Unlike the many books that give advice on how to grow a start-up or scale-up into a successful business, which are very often written by people coming from an academic background or by people who have not themselves experienced the challenges of having to do this on a daily basis, Growing Start-Up and Scale-Up Activities into a Successful Business is based on forty-three years of experience with the author actively working on a daily basis to face the challenge of growing new businesses into success. What also makes Growing Start-Up and Scale-Up Activities into a Successful Business unique is that the principles put forward are illustrated by more than forty-five (anonymized) real-life cases. If you would like consulting advice with a hands-on approach from an author who has always had both feet planted firmly in everyday management at the international level for growing new business initiatives into successful enterprises, then Growing Start-Up and Scale-Up Activities into a Successful Business is the right choice for you.

About the Author

After earning a master’s degree in medical and pharmaceutical sciences at the University of Ghent, Belgium, Marc Lamont decided to study economics and earn a master’s degree in business administration at the Flanders Business School, Antwerp, Belgium, a program in cooperation with the J. L. Kellogg Graduate School of Management, Northwestern University, Chicago. He started his career in a management position at a company that then belonged to the Fortune 500. Early in his career, his management tasks had already an international scope, first covering Western Europe and then covering additionally regions such as Eastern Europe, the Middle East, the Far East, the United States, Canada, Australia and Africa. While the main focus of his leadership role was initially in the field of strategy, sales, and marketing, this expanded rapidly to include a general management role. During some time, he gained even responsibility for different production sites and research and development centers worldwide as part of his leadership role. Marc worked during more than 31 years for 3 different Fortune 500 companies, mainly on new busines initiatives, but he worked also for more than 12 years in smaller startup and scaleup structures, spin-offs and joint ventures. Leading new business initiatives for bigger companies is somewhat different than leading the development of business in startup and scaleup structures, but both type of activities have at the same moment also quite some comparable challenges. The long experience in both type of environments motivated Marc to write a book that can help founders - entrepreneurs – CEO’s of startups and scaleups, but on a broader basis the book can help everyone involved in building up a new business. With every aspect that the author discusses, he keeps in mind the practical application of what he puts forward, and he gives you tips on how you can best apply the advice. That is why his books are not books that you just read and then store in your personal library, but rather manuals that will last a lifetime, that you read over and over again, and that you consult on a regular basis, because reading his books again gives you that extra boost to perform somewhat better than before and in a way that is easily achievable. Marc Lamont is also the author of the book ‘The Power of Attitude Capital’ see Contact Information for the Author LinkedIn: Email: Website: Contact the Author for subscribing to his weekly ‘Business Growth Magazine’