What’s In It For Me?

About the Book

In business, there is one burning question that every organization must answer for people before they will purchase or use any service. That question is, what’s in it for me (WIIFM)? The answer to that question is the company’s value proposition—the very reason anyone should ever do business with them. This book will take the reader on a journey through the decision-making process beginning with a nanosecond of a spark through purchase and everything in between. It will show organizations and professionals exactly how to demonstrate value, why it is so important, and how to lead more effectively using the WIIFM principle.

About the Author

Sean McDonald is the president and chief executive officer of Your Full Potential, LLC and the Founder of ABSURD! Leadership. He is a highly regarded public speaker, trainer, and consultant specializing in management, leadership, sales, service, marketing, business improvement, and professional development. He is the author of Stop Complaining! Start Growing: Lessons on Growing Your Business & Career, as well as numerous articles that have been published in a variety of trade publications. He is also avid blogger. His blog can be found at www.YFPTips.com. Sean lives in Texas with his wife and two children.