An evaluation of what the National Youth Service Corps (NYSC) members’ community perceives as their support needs in Nigeria in “Tackling Poverty” and “How to sway policy-makers, using Social Marketing Techniques (SMT)?

by Dr Ebikinei Stanley Eguruze



Book Details

Language : English
Publication Date : 08/02/2017

Format : Softcover
Dimensions : 8.25x11
Page Count : 338
ISBN : 9781524677022

About the Book

This research evaluates what the National Youths Service Corps members’ community perceives as their support needs in Nigeria in “tackling poverty. It also analyses the process of leveraging policymaking, using social marketing techniques. It seeks a deeper understanding of the poverty elimination processes in Nigerian and beyond. A mixed-methods research design was adopted engaging a quantitative approach in which 351 NYSC members were surveyed using self-completion questionnaires. In addition, qualitative studies in which policy-makers as well as young people within the NYSC members’ community were interviewed. The main findings of the research reveal that young people: NYSC members’ support-needs in Nigeria are inadequate. A great deal more needed to be done. A Marshall-plan scale of support is required. The most significant causes of poverty amongst the NYSC members are absence of jobs, corruption of government officials, low wages, tribalism, oil pollution, natural disasters, IMF/World Bank conditionalities and wars. The main experiences of poverty include a high youth unemployment rate, No money to-go-to-school, No money to start small businesses, less food to eat, no money to treat sickness, no money to buy-clothes, no money to afford decent homes, prostitution, absence of a public transportation system as well as into-drugs and into-kidnapping.

About the Author

Dr Ebikinei Stanley Eguruze is a lecturer in the School of Marketing, Department of Business Administration, Faculty of Management Sciences, Niger Delta University, Bayelsa State of Nigeria. He has just resumed work from study leave/fellowship sponsorship programme of the Niger Delta University. His PhD thesis was in the area of Tackling Poverty in Bayelsa State of Nigeria, Using Marketing Techniques. He is now an Adjunct Associate Professor in Marketing/PhD Supervisor, in a London-based American University for Leaders (AUL). He has a long interest in tackling poverty and youth and community development, business development particularly, small and medium enterprises (SMEs), entrepreneurship, innovation, as well as positive socio-economic change initiatives in the poorer communities around the globe. He has published a number of articles in addition to his first book entitled “Tackling Poverty” in Bayelsa State of Nigeria. So, this new book, entitled “Strategy for Tackling Poverty” in Nigeria which is being published, will be his second. Contact: