The 3 Personalities of Money

About the Book

There’s an old saying in the Financial World, “the one who makes the rules, gets the gold.” For years, the Financial World has successfully lived by this rule. Biased charts, irrelevant historical graphs, goofy catch-phrases and unreliable risk-tolerance questionnaires, their game plan is to convince you that they know more about you and your money than you do, all the while, making money on your money whether you do or not. It’s a game you cannot win! The 3 Personalities of Money® puts an end to the madness by changing the rules. Instead of allowing the Financial World to control your money by “controlling” your mind, you will learn the secret of controlling your money by “knowing” your mind; a concept seasoned advisor Tony Walker refers to as “mind over money.” Thanks to this breakthrough concept by one of the country’s most contrarian advisors, consumers now have an escape route from the traditional “one-size-fits-all” mantra pitched by the financial world. Whether you’re confused as to which investments to select in your 401(k) plan or wondering if you should follow the herd into the latest gold rush, The 3 Personalities of Money will give you the answers you need. This book, coupled with the free 3-minute financial personality test located at 3Personalities.com and the unique, real-life stories located at the end of the book, will turn the tables on the Financial world by giving you more confidence in who you are and what fits your financial personality.

About the Author

Beginning his financial career in 1984, Tony Walker has always considered himself a “contrarian” of sorts (his favorite book as a child was Arty the Smarty). Not one to follow the herd, Tony’s professional experience in the financial trenches – forged over four different decades – has confirmed much of what Tony has always believed: “that it’s not about the money, but about people.” As the author of four books on retirement, as well as numerous appearances on Television, Tony Walker brings to the table his most innovative work to date, The 3 Personalities of Money®. An expert on money, Tony is also an expert in the understanding of people and how they deal with money. He fully believes that the “one-size-fits-all” mentality pitched by the Financial World is the root of so many worries. While most people representing the Financial World seem preoccupied with how to make millions, Tony’s mission in life is to simply to help millions. A Registered Investment Advisor, he is a native and lifelong resident of the state of Kentucky. Besides a vast background in the study of finance, Tony has degrees in Psychology and Communication from Western Kentucky University. From 1998 – 2004, Tony hosted the TV show, “Your Money Matters” and for the past five years the featured weekly Retirement Specialist on NBC affiliate, “WAVE3 Listens Live” television show in Louisville Kentucky. Approaching 30 years of marriage to his high school sweetheart, Susan, together they enjoy their three children and four “personality-filled dogs.”