Seeing Eye to Eye

About the Book

People Professionals are under pressure from all areas. They’re being asked to deliver more with less, to justify their existence and to show how their activities have a positive benefit on the businesses they serve. Budgets are constantly under pressure and in some quarters are being slashed. Times are tight and are set to stay that way for some time to come. But it doesn’t have to be this way. It’s possible to rise above these issues and demonstrate that People Professionals can deliver lasting value, but to do that you must listen to the needs of your businesses, for if you do that, and do it right, then you can set yourselves up for long-term success. This book will guide you through the changes necessary to create alignment with your business. This means being able to say goodbye to constant budget cuts and lack of interest from senior executives, instead, with the right approach you’ll be able to say hello to adding real value to your business and customers. You’ll start to get the investment you deserve for your projects, to be approached by senior executives to solve complex business problems and to be thanked and praised by your Managing Director / Chief Executive Officer for all the positive changes you’ve made. It’s your future and it’s in your hands.

About the Author

Jonathan Kettleborough has over twenty five years’ experience within the People Profession combining over twenty three years’ experience in computer based training, multimedia and e-learning and more than twenty years’ experience in training, development and business Management. Prior to establishing his own consultancy, Jonathan managed a number of training operations, ranging from internal training departments to limited companies delivering to blue chip clients. During his time in training management, Jonathan always sought to clearly align his work with the business and thereby maximising the benefits of his work. He derived much success from this approach including national and international awards and recognition. Jonathan’s experience covers a wide range of industries including financial, stockbroking, IT, government, learning, telecommunications and nuclear. Jonathan was a founder of the TenCORE user group and later engineered the merger of this group into The Association of Computer Based Training (TACT) which has since become the e-learning Network which celebrated its 25th anniversary in 2012. Jonathan was also a key member of the Northern New Media Forum and retains close ties to both the Chartered Institute of Personnel and Development and the Learning and Performance Institute where he is both a Chartered Member and Fellow. In between his work as a business consultant, he remains active on the speaker circuit, continues to have articles published, works as external faculty to Birkbeck College and has undertaken an MBA where he gained a distinction. He is also a judge for the prestigious annual Learning Awards.