This book, in applying the asset mapping theory of Kretzmann and McKnight (1993), developed a positive communication strategy for minimizing conflicts and building a more Collaborative Communities in Organizations and Churches, with much emphasis on inclusivity, consensus and commitment to common vision and ideals.
While critically reviewing the traditional conflict theories in their approaches to conflict management; the book uses the new lens provided by the asset mapping theory, to recommend for a paradigm shift in the way people look at organizations and conflicts. A new emphasis therefore is on the positive elements in organizations, the assets that lie within individuals and groups, as the key to minimizing conflict in organizations. Besides, unlike the traditional conflict theories which sees conflict as a problem, this new lens, sees conflict within organizations, as functional and opportunities for growth.
The book equally identifies some of the significant factors that cause ethnic conflicts within organizations; such as, Prejudices among Ethnic Groups; Differences of Ethnic Groups; Power Struggle among Ethnic Groups; Discrimination and Injustice against Groups; Lack of Participatory Communication; and Lack of Participatory Leadership. Finally, in reviewing the relevant literatures on Community Building, the book underlines the various variables that make Community Building possible. Such variables include: Discovering and Mobilizing the Assets of Individuals and Groups within Organizations; Building Relationships among Individuals and Groups within Organizations; Building a more Participatory Leadership within Organizations; Building a more Participatory Communication within Organizations; Creating more Awareness on the necessity of Collaborative Initiatives, as well as, Promoting the Common Cultural Values and Ideals that holds Individuals and Groups together within Organization.