The ABCs of Strategic Communication

Thousands of terms, tips and techniques

by M. Larry Litwin, APR, Fellow PRSA



Book Details

Language : English
Publication Date : 27/12/2007

Format : Softcover
Dimensions : 6x9
Page Count : 716
ISBN : 9781434359834

About the Book





 Examples include: 25 words that hurt your

resume; A user-friendly Web site; ABCs of

strategic public relations; CBAs of strategic public

relations; Ad placement matters on the Web;

Assessing your writing; Be a better manager;

Business dining: Dos and don’ts; Convince vs.

persuade; Crafting your resume; Cover letters

that get attention; Fly with less ‘turbulence’;


Getting you out there; iPod® etiquette; Know your


audiences; Know where you are headed!; Looking

for a job; Making your Web site “pop”; Planning

your business trip; Pack without wrinkles; Political

advertising; Resolving client reluctance; Telephone

and cell phone etiquette; That all important thank

you note; The 30-3-30 Principle; The 3-Minute Drill;

The dreaded social kiss; The elevator ‘speech’; The

About the Author

M. Larry Litwin, APR, Fellow PRSA, is an established strategic advisor, teacher, mentor, role model and ethicist, and an awardwinning public relations counselor and broadcast journalist, who has left a lasting impression on thousands of students and professionals. He is an associate professor of communication at Rowan (N.J.) University where his classroom is considered a “laboratory for practical knowledge.” Litwin teaches public relations, advertising, radio and television. He is the 2006 recipient of the National School Public Relations Association’s Lifetime Professional Achievement Award for “excellence, leadership, contributions to the profession, and advocacy for students and our nation’s public schools.”His first book, The Public Relations Practitioner’s Playbook is a how-to, hands-on, step-by-step manual – designed to provide both the seasoned professional and novice with a valuable resource containing information, knowledge and skills that can be applied to the day-to-day world. See: