A.D. 2006 Avoiding Doomsday
(Managing & Making the Most of Small to Medium Businesses)
by
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Whether a business is small, medium or large, the fundamentals of how to approach the management and projection of that business are much the same. The following text is not necessarily going to apply to all types of business and its prime objective is to bring to the reader’s attention only the ‘front line’ specifics that need to be considered. This ‘bible’ is, therefore, an aide memoir from which to draw examples and concepts and to apply them to the business being considered.
There are, of course, many informed books on the market and some go into great depth as to the facts and data that they supply. This book has the secondary objective of offering a set of simple and basic facts that, at the end of the day, are those that will bring a business to success rather than failure. No reams of ‘mumbo jumbo’ text to confuse just simple straight forward facts in a logical order that will cut through the ‘waffle’ and give the reader what he wants to know – straight up and simply expressed.
Overriding any business is how it is perceived by both the market and the customer. It has often been said that “Your best Inspector is the customer!” Any business must produce the performance that will make it that much better than the next company and/or competitor. Remember the customer always has the choice of who he deals with.
“If you’re going to make the market believe that you are that
good, your record must show just that. This means via acceptable
products or service which are advanced in concept, competitive in price, of
acceptable quality and delivered on time! Failure to achieve any
or all of the foregoing will be guaranteed to harm your future
status.”
In any business, the prime overall objective must always be to:-
“Increase order intake, improve profit levels, spread the customer
and product/service base and, therefore, enhance your market footprint.”
Whilst all areas of the business need to be reviewed, that does not necessarily mean that change for the sake of it should be implemented.
“SI FRACTUM NON SIT, NOLI ID REFIERE!”
“IF IT AIN’T BROKE, DON’T FIX IT!”
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Book Details
About the Book
A. D. 2006.
AVOIDING DOOMSDAY!
(MANAGING & MAKING THE MOST
OF
SMALL TO MEDIUM BUSINESSES)
This book is more an academic or ‘technical’ document produced in a simple readable format for Owners of Businesses to use as a definitive means of checking out and planning their business activity. So many people start out in business without the right preparation and plans on how and where to target their actions and finances. The book serves to help monitor and assess the business momentum and its chances of survival or failure – hence the title.
Whether a business is small, medium or large, the fundamentals of how to approach the management and projection of that business are much the same. The book is not necessarily going to apply to all types of business but its prime objective is to bring to the reader’s attention only the ‘front line’ specifics that need to be considered. This ‘bible’ is, therefore, an aide memoir from which to draw examples and concepts and to apply them to the business being considered.
There are many informed books on the market but most go into great depth as to the facts and data that they supply. This book has the secondary objective of offering a set of simple and basic facts that, at the end of the day, are those that will bring a business to success rather than failure. No reams of ‘mumbo jumbo’ text to confuse just simple straight forward facts in a logical order that will cut through the ‘waffle’ and give the reader what he wants to know – straight up and simply expressed.
In any business, the prime overall objective must always be to:-
“Increase order intake, improve profit levels, spread the customer
and product/service base and, therefore, enhance your market footprint.”
That is what this book sets out to do for the reader whether he is new in a business or running one that has been going for some time.
I would see this book being of value right across the board from Business Owners, to Teaching Institutions, Business Associations and Government driven areas such as the Department of Trade and Industry and the like.
About the Author
Ian Bell was born at
Educated at
At the end of his apprenticeship in 1961 he stayed on with BEA for a year working as a Flight Departure Engineer and then followed a series of jobs over the next 35 years. During those years Ian worked as a Technical Author for 5 years and then in Sales & Marketing for 30 years.
During the periods of employment in Sales & Marketing he worked mainly in the Aerospace and Military market sectors with extensive activity in Air, Sea and Land applications of equipments and systems. At one point Ian was based in the USA for 5 years working for Smiths Aerospace as their Harrier (Jump Jet) Programme Manager and then as their Marketing Development Manager. Subsequently he was transferred from the Aerospace side of Smiths back to the Marine Division at Kelvin Hughes at Hainault in
From 1997 Ian has successfully run his own company Berkley Bell Associates which is a Management & Marketing Consultancy having extensive customers both in the