Sell, Sell, Sell

About the Book

This is a daily motivational and inspirational guide based on the accumulated writings of Stanley L. Heine about his life in sales in Louisiana and Southern Mississippi. Although he worked as a sales manager for many years, Stanley Heine gained his early experience in selling as a "drummer." A "drummer" is a sales maker who travels and sells store-to-store, town-to-town. It was here that he honed the basic skills of selling. In describing sales makers, the term "consummate" is often used. Its meaning is, "to perfect." To perfect selling was Stanley Heine’s passion. In his capacity as Sales Manager, he was constantly conducting sales meetings as part of his employment. His personal notes for his sales presentations were normally hand written, although a few were typed if they were to be handouts. At his death at 92, in excess of 500 sheets of notes about salesmanship and moral wisdom were found and cataloged by his son-in-law, Sam Gallo. Sam’s corporate career involved managing sales divisions, and he could not bring himself to destroying Stanley Heine’s accumulated sales notes. So, Sam brought Stanley Heine’s papers to Smiley Anders to review with the suggestion that Smiley author a book about selling using the papers as source material for a book. After reviewing the papers, Smiley Anders, a noted newspaper columnist, experienced in the business of selling, decided to author the book.

Stanley Heine, and others of his time, are a vanishing, perhaps vanished breed. Smiley Anders has done a magnificent job of transforming Heine’s notes into a very readable guide to "old-fashioned" honest salesmanship. From a time when integrity was valued more than money. These days it would be a most valuable message for everyone in business.

About the Author

From Bunkie to Baton Rouge, from Aggies to Cajuns, Smiley Anders reaps the harvest of Louisiana humor and sets it on the table for his readers six days a week.  This, his second book, features excerpts from some of his best columns 1979-1990

For more than 25 years Smiley Anders has been writing his six-days-a-week column for The Advocate in Baton Rouge, La.  The column has received three first place awards from the National Society of Newspaper Columnists (in 1985, 1996 and 2004) in the items category.  In 1997 the name of the category was changed to the Herb Caen Award to honor the San Francisco Chronicle’s long-time items columnist.

Smiley (yes, that is his "real" name) started the column after a 13-year career in business journalism, and was The Advocate’s business reporter before becoming a columnist. For his business reporting, he was named the first "Communicator of the Year" in 1975 by the Public Relations Association of Louisiana.

A native of Natchez, Miss., he received B.A. and M.A. degrees in journalism from Louisiana State University.  He and his wife Katherine live in a 1922 home in Spanish Town, Baton Rouge’s oldest neighborhood.