This is a daily motivational and inspirational guide based on the accumulated writings of Stanley L. Heine about his life in sales in Louisiana and Southern Mississippi. Although he worked as a sales manager for many years, Stanley Heine gained his early experience in selling as a "drummer." A "drummer" is a sales maker who travels and sells store-to-store, town-to-town. It was here that he honed the basic skills of selling. In describing sales makers, the term "consummate" is often used. Its meaning is, "to perfect." To perfect selling was Stanley Heine’s passion. In his capacity as Sales Manager, he was constantly conducting sales meetings as part of his employment. His personal notes for his sales presentations were normally hand written, although a few were typed if they were to be handouts. At his death at 92, in excess of 500 sheets of notes about salesmanship and moral wisdom were found and cataloged by his son-in-law, Sam Gallo. Sam’s corporate career involved managing sales divisions, and he could not bring himself to destroying Stanley Heine’s accumulated sales notes. So, Sam brought Stanley Heine’s papers to Smiley Anders to review with the suggestion that Smiley author a book about selling using the papers as source material for a book. After reviewing the papers, Smiley Anders, a noted newspaper columnist, experienced in the business of selling, decided to author the book.
Stanley Heine, and others of his time, are a vanishing, perhaps vanished breed. Smiley Anders has done a magnificent job of transforming Heine’s notes into a very readable guide to "old-fashioned" honest salesmanship. From a time when integrity was valued more than money. These days it would be a most valuable message for everyone in business.