Write Right

About the Book

When you want to be a great writer …

Apply the tricks great writers use to produce ads, brochures, newsletters and marketing tools that ignite results. These proven techniques will help you write results-based communications that generate leads, increase sales, build customer loyalty and produce profits.

While many books explain advertising theory, very few give you bona fide tips you can take to your keyboard right now. Write Right gives you this insight and empowers you to improve your writing, dramatically and instantly.

Whether you read one tip, or all 26, you can immediately apply this wisdom to something you are writing today. Each tip stands alone and helps you improve your writing ability. Each tip can change how you approach your work and how you use the power of words to sell, promote, motivate and create measurable results. Together, they can help you:

Ø       Create promotional material that is more effective

Ø       Communicate more clearly

Ø       Convince others to adopt your vision, mission or values

Write Right is for the professional copywriter … and those eager to break into the field. But you don’t have to be into advertising or public relations to benefit from this book’s suggestions; that’s what makes Write Right unique. It can help anyone trying to communicate. Every student, teacher, professional or volunteer can advance his or her cause with writing that:

Ø       Establishes your professionalism

Ø       Communicates clearly

Ø       Helps you achieve the results you want

Ø       Says what you really meant to say

You’ll discover how prepositions, active voice, action verbs and pre-writing impact copy; and that hints at just four tips. Each is powerful. Each relates your writing to advertising’s purpose: create sales and revenue growth. Together, these 26 tips give you the power to be a better writer.

About the Author

Roger A. Shapiro has been paid to write since the late 1970s. During the ensuing decades, wonderful teachers, demanding clients and business experience has shaped his results-based approach to writing. A journalist, publicist, marketeer and copywriter, Roger has written for every medium. His award-winning work has generated results such as a direct mail program with a 50% response rate, employee communications that generate a 100% buy-in of new roles and mission statements and product launches that support corporate goals.

A Utica College graduate, he has a distinguished communications career and a deep and diverse portfolio. The president and founder of Mitchell Rose, A Communications Consultancy (www.MitchellRose.net), his consultancy uses Roger’s results-based approach to creative to help clients generate memorable and measurable business results. Beyond his client work, Roger teaches a marketing communications copywriting course and shares his approach to copywriting and the creative process at professional speaking engagements.