This book was written by two generations of professional sales people. Their diverse selling experiences and different points of view are given from a man's and woman's perspective, which is a unique approach to the concept of, 'Coaching Selling'.
Edward P. Fisher Sr. has been associated with the sales/marketing profession with industrial companies for 43 years. He has served as sales engineer, assistant sales manager, sales manager, general sales manager, Vice President of sales and engineering, Vice President of sales and marketing, Executive Vice President, and President of three divisions of a corporation. He has taken one company from $3,000,000 to $9,000,000 in sales in less than seven years, another company from $4,500,000 to $9,000,000 in sales in five years, and another company from $2,500,000 to over $5,000,000 in sales in five years. He has coached sales teams of over 30 direct sales members, as well as many independent sales agents and distributor's sales representatives. He makes some strong comments about the financial profession, which are not shared by the other two contributing authors. He has some intense feelings regarding our Japanese competitors, which are not shared by the two other authors. He has written a number of articles, one of which was for the magazine 'SALES MARKETING TODAY' entitled, 'An Open Letter To Future Marketers'. He has traveled extensively in the United Kingdom, Europe, Moscow, the United States, and Canada on business trips.
Edward P. Fisher Jr., has been associated with the sales/marketing profession for 14 years. He has held positions as area sales account representative, Area Sales Manager, and Vice President of Sales. His experience has been with the insurance industry. He has coached and assembled two successful sales teams, and is currently training additional sales teams.
Suzanne Marie Huston has been in the sales/marketing profession for 14 years. She has been an area sales representative for telephone equipment. She has been, and is currently, an area account sales representative for tax guides and other government mandated laws.
During this time, she was a single head of a household caring and providing for three daughters.
Her oldest daughter is now an English teacher, her second oldest is a senior in college, and her youngest is a junior in high school. She adds a woman's perspective to sales seldom seen in sales literature.
- Edward P. Fisher, Sr.