IT’S ALL IN THE WORDS

About the Book

One of the more difficult things to do in sales is set appointments. You'll learn how to get a yes from virtually anyone. All you have to say this, and what would you say after you read this? We need to get together, so I can share this information with you, so you, can make a logical decision on whether or not you even need this, is that fair? This will prompt most anyone to say yes. You'll learn why in the book and more.

About the Author

I was born in Massachusetts way back when. Never had a thought of what I would do when I grew up. I only started that thought process when I got out of the service. Little did I know then I would end up in sales. I’ve been in sales now for over 52 years. I believe; I’ve strived to be as good as I could be and learned something in that amount of time.I will say this; I’ve learned more about people than anything else in my career. I’ve always made it a point to find better ways to sell and work with Customers. To find what it is that makes them tick. Why do they think the way they do and what causes them to respond in so many ways? What is it that brings out the negatives in their sales language and cause, negative responses it causes? That prompted all my research in finding out what it is that salespeople say and do that cause customers to respond the way they do. I’ve shopped over 6000 salespeople all over the country and recorded too many to remember. My purpose was to find a common denominator in sales people. My discovery was that salespeople were giving customers reason to put off the sales process and end the sale. A wakeup call. And even more important, sales people never sopped to try and figure why this happened as you will read about. I guess the most important lesson I’ve learned is our conditioning and how it hampers every aspect of the sale. I only ask that you keep an open mind and try to put yourself in the customers Shoes, and how similar your thinking is with theirs. If you do, you’ll learn a lot about you and your sales will improve. Good Luck and Good Selling. It will always be in the words you use.