More Hotel Mogel

About the Book

The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown required a deft hand in management, while navigating any organization toward success in the recovery period demands even more intellect and creativity. There are now so many new challenges facing the hospitality industry and the situation is changing almost every day. With technology playing a pivotal role in the hotel of the future, all managers must also have a firm grasp of how each platform and device works in order to determine what is best for their organizations while still operating on a lean budget. As presented in this sixth book in the series, More Hotel Mogel gives hoteliers the latest tools to prosper in this rapidly evolving period. While analyzing the current trends and looking at how the coronavirus has affected every operation, the authors also examine what underscores modern guest behavior and how best to appeal to customers so that you can maximize revenue at any property. This is not an introductory textbook on the hotel industry, but rather a compilation of selected topics that highlight current success stories, blunders to avoid and unique ideas to help hotels in the post-pandemic world. The goal throughout is to make aspiring hoteliers and seasoned professionals think about how to boldly grow their businesses in this brave new hospitality world.

About the Author

Larry and Adam Mogelonsky are a father-son consulting team constantly in search of ways to perfect the hotel experience. Sometimes that means incorporating new technology or new amenities, but more often than not it means optimizing the assets a property already has and getting back to the basics of working in a service culture. After a formal education in engineering and business plus a stint as a brand manager at Procter & Gamble, Larry’s first brush with the industry was during his half-dozen years a top ten advertising agency where he was the team leader for the Four Seasons Hotels & Resorts account. Smitten with the hospitality bug, Larry then founded LMA Communications Inc. in 1991 as a boutique firm specializing in hotels and tourism with clients across the globe. Since its inception, LMA has been recognized with over 75 awards from HSMAI (Hospitality Sales and Marketing Association International) for its creativity and strategic business acumen, as well as being awarded TravelClick’s Worldwide e-Marketer of the Year. Before joining his father in the family business, Adam attained an undergraduate degree in pre-medicine and was working as a physiotherapist for several years. Starting as a junior copywriter and digital strategist right at the time when social media was becoming a major marketing platform for brands, Adam rose over the years to become an account director for LMA’s various hotel clients. More recently, Larry and Adam formed Hotel Mogel Consulting as a way of helping solve critical issues and working closer with property owners, operators and industry suppliers. Together, they strive to offer the best strategies for their clients, all while never losing sight of the core drivers of a great hotel experience and what will lead to long-term success. Concurrent to their consultancy practice, both Larry and Adam are active hospitality writers and public speakers, with articles written by Larry then edited by Adam and multiple speaking engagements given by Larry around the world each year. Over the past decade, they have published over one thousand unique articles in: Hotels Magazine, Hotel-Online, Hotel News Now, Hotel Executive, eHotelier, Hotel Interactive (now rebranded as Hotel Community), HospitalityNet, Hotel Technology News, Today’s Hotelier (Asian American Hotel Owners Association), Hotelier Magazine and Canadian Lodging News. Each week their newsletter, aptly named The Hotel Mogel, reaches thousands of hotel executives and senior managers. In addition to periodicals, Larry and Adam have published five prior books addressing operational and marketing issues for hoteliers. Entitled Are You an Ostrich or a Llama?, Llama Rules, Hotel Llama, The Llama is Inn, and The Hotel Mogel, having sold thousands of copies combined. All five texts are currently available for sale online. As a part of their speaking tour, Larry has been a keynote speaker at worldwide industry conferences including HITEC, Hospitality Innovation Planet, BTO Italia, Hawai’i Lodging & Tourism Association, Hotel Data Conference, Visit Florida Governor’s Conference, Cornell Hotel Research Symposium, HVS Eastern Europe, TTG Italia and Hospitality Day Italia as well as numerous corporate events and university seminars. Larry’s talks motivate audiences through his passion and vision with creative reinforcement focused on satisfying guest needs. Both Larry and Adam reside in Toronto. Larry lives with his wife, Maureen, of almost four decades and their 145-pound Bouvier des Flandres named Hondo, while Adam lives downtown mere blocks from all the greatest hotel developments in this booming city. Contact them at larry@hotelmogel.com and adam@hotelmogel.com.