Park Road Plaza

About the Book

Generational diversity has become a mainstream topic over the past decade due to the recent changes and advancements in workplace technology, the entry of college graduates into the workforce, and the late exit of baby boomers from the workforce. Managers are left to lead a multigenerational team with little understanding of the leadership and management skills it requires. Surveys indicate that fully 60 percent of employers report tensions between employees of different generations. As a generalization, older staff members have low opinions about their younger colleagues’ work ethics, and younger employees have poor opinions about their older counterparts’ abilities to adapt to the changing times. This book follows the journey of Alex Steele as he seeks to gain a better understanding of the differences between these generations and what makes them tick. Throughout the course of this book, he discovers not only the skill to lead but the skills to live a full and fulfilling life. In the end, he emerges with a better understanding of people and, more importantly, a better understanding of himself.

About the Author

Jeff Ireland has worked in the retail service industry for over twenty years. He lives in Concord, North Carolina, with his wife and three children. Jeff has given motivational and informational speeches on national and international stages. His honest approach and positive message are both enlightening and inspiring. For additional information on generational diversity or to comment on the book, please contact us via our website at www.parkroadplaza.com.