How To Acquire New Customers in 30 Days

The Secrets of Building Your Business

by Larry A. Hoover


Formats

Softcover
£11.95
Softcover
£11.95

Book Details

Language : English
Publication Date : 01/04/2013

Format : Softcover
Dimensions : 6x9
Page Count : 202
ISBN : 9781481713443

About the Book

Where will your company be in five years? Will it maintain its position in the marketplace as resources diminish…or as competition increases? In How to Acquire New Customers in 30 Days, the author reveals proven guidelines and tested techniques that you can use to master your marketing strategies and skills to increase your customer base and business bottom line. These strategies are nothing less than a roadmap for your marketing success. As a small business owner, entrepreneur or manager in a large corporation, you are involved in marketing every day, whether it is a chance meeting at a luncheon, waiting for an elevator, or at a social or athletic event, just be aware that marketing is the backbone of every organization’s success and future growth. For ease of use, this compelling and powerfully effective “how to” guide is organized into fourteen chapters with each chapter oriented to a specific marketing strategy. Mr. Hoover provides twenty-two tools you can use to market your business. For example: Eight tips for gathering contact information Eleven tactics to get marketing research on competitors A seventeen point checklist for direct marketing How to write compelling ad copy Eleven steps in overcoming customer complaints Branding your business Salesmanship Five principles of social marketing Fifteen dangerous website mistakes in internet marketing Ten social media marketing tips to acquire new customers Six tips for better blogging And much, much more! How to Acquire New Customers in 30 Days is the guide you need to put and grow your company up front, and keep it there!


About the Author

Larry A. Hoover is a native Charlotte, North Carolinian currently residing in Gastonia who got his undergraduate degree in Statistics at North Carolina State University and his graduate degree in Management of Technology at The American University in Washington, DC. While working in the Washington, DC and Boston areas, he was a business and computer consultant to the government, international organizations, and Fortune 500 corporations for over 30 years.


Now as a freelance copywriter, he provides services that add value to his client’s bottom line.


Mr. Hoover is a Certified Office Automation Professional and a Circle of Success member of the American Writers and Artists Incorporated, and has been at various times during his career a member of other professional associations including the National Association for the Self Employed, American Management Association, American Statistical Association, Association for Science Technology and Innovation, Project Management Institute, and Data Processing Management Association. He was elected to the Washington Academy of Sciences in 1981.


For relaxation his adventurous hobbies have ranged from skydiving, hot air ballooning, scuba diving, to boating and traveling. He holds a private pilot’s license and is a ham radio operator. Mr. Hoover is also a member of the United States Coast Guard Auxiliary where he is both Secretary and Publications Officer of his Flotilla.


Divorced, he has one son living in the DC area.