In The Line of Money

About the Book

A new reality has been brought to the fore by the digital age. I'm talking about the idea of branding, but I'm not talking about something as amorphous as "corporate branding" orchestrated by giant advertising agencies. I'm referring to personal branding. Thanks to the Web, and our "always-on" mobile connectivity, success through strategic branding is literally at your fingertips.

In their new book, In The Line of Money, Russ Prince and Bruce Rogers use convincing statistical evidence and decades of i8n the trenches experience to show how the most successful financial advisors tap into the financial elite - the 750,000 or so people around the globe that control nearly $ 100 trillion in aggregate wealth.

About the Author

Russ Alan Prince is the president of Prince & Associates, Inc., the world’s leading research and consulting firm on private wealth. He is the author of more than 40 books on related topics. More information is available at www.russalanprince.com. Bruce H. Rogers is the Chief Insights Officer for Forbes Media and a veteran of the print and digital publishing industries. He is a well-established expert on brand building, media measurement and advertising accountability. More information is available at www.forbes.com.