Introduction
The fact that you are reading this suggests you are struggling
with a degree of frustration in getting certain people to move
faster to do what you need them to do. You’ve probably had the
same conversation, on the same issue, with the same person, more
than once and have thought, “what is going on here, why can’t I
get through to this person?” What started out as disappointment in
someone’s work has now grown into full-blown frustration. When
these employees don’t “get it,” you fi nd yourself spending more time
explaining things and less time getting the job done and moving on
to the next task. You think to yourself,
I can do it faster and better myself. So why waste time and
energy trying to explain to certain direct reports what they need
to do and how to do it? I’ll just do it myself.
As tempting as this can be, doing both your job and their job is not
a long-term strategy. What makes this situation so critical is that
you manage people and work in teams. Your superiors expect you to
get things done through others. The longer you are in management,
the more others evaluate you on your ability to get things done
through your employees and peers. Otherwise, your company is
paying for a pricey individual contributor and not a manager.
Your department’s productivity begins to lag as you take on more
and more responsibility that should belong to your employees.
Eventually all of this catches up with you and you fi nd your career
ladder noticeably shortened.
You could also be in a situation in which the company you lead is
in desperate need of change and adaptation. You need to infl uence
an entire organization, its very culture. You might assume that the
grimmer the circumstances facing the organization, the greater the
likelihood the culture will be motivated to adapt to survive and move
forward. No matter the circumstance, the pace of organizational
change is often that of a snail.
Now back to your frustration. Why can’t I get through to this person
(or organization), no matter what I say or do? The fact is you’ll never
get through if you’re not speaking their “language.”
This book is fundamentally about understanding, recognizing,
and speaking the language of different ways of approaching work
– what some call behavioral styles. You yourself have a preferred
way of operating and a big focus of your style is getting things done,
working through obstacles to move things along. Everything around
the value you place on progress constitutes the language of your
behavioral style. Most likely you’ve been thwarted to date with some
individuals simply because you are not speaking their language.
You’ve assumed everyone speaks your language. That’s not how the
world works.
This book is your guide to learning the language of differentbehavioral styles. Becoming adept at speaking the “style language”
of every person and culture you need to infl uence will open your eyes
to more effective ways of motivating people. What’s in it for you is
lower frustration and greater infl uence. But only if you approach the
situation like a traveler in a foreign land – you can’t expect to get
through to people if you don’t speak their language. What’s more,
relying on others to make the switch to your language has its own
set of risks. Given your frustration, it sounds like it is time for a visit
to the language lab of behavioral styles.