The Path to Perspective

Rethinking Practices and Priorities in 21st Century Business

by Neil David Martin


Formats

Softcover
£14.99
Softcover
£14.99

Book Details

Language : English
Publication Date : 04/11/2009

Format : Softcover
Dimensions : 6x9
Page Count : 376
ISBN : 9781449031916

About the Book

The Path to Perspective is nothing short of a manifesto for business in the new millennium, a classic account of why challenging assumptions is the starting point for successful companies in the 21st Century. In his first book Neil David

 

Martin offers fresh and innovative thinking on the struggle to maximise performance in today’s challenging business

 

environment.

“Experience is what you get when you don’t get what you want. Fix the roof while the sun shines. Short statements make us think. Reality is often very different from how we might first perceive it. Neil’s new book explains exactly why perspective is so important to business. Sharpen your thinking tools with “The Path to Perspective”.

(Richard Grace, Serial Entrepreneur and former Senior Manager at Xerox) 

Together with a compelling vision of what our organisations could be, The Path to Perspective outlines a convincing case for people-first, values-driven, free thinking business, which begins with rethinking your company’s practices and priorities.

 It is packed with over 40 powerful concepts and a step-by-step plan to help you translate the ideas in this book into meaningful practices for your business. The author also offers us several important and eye-opening insights, including:

·          Why most companies still struggle to differentiate, to attract and retain employees and customers, to maximise productivity, and to innovate successfully.

·          Why focusing on profit as the ultimate goal of your business is actually NOT the best way of maximising profits.

·          Why a focus on behaviours is NOT enough to bring about a shift in attitudes within your business.

<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 36pt; TEXT-INDENT: -18pt; TEXT-ALIGN: justify; mso-list: l0 level1 lfo1; tab-stops


About the Author

Neil David Martin is an Honors graduate of St. Andrews University in Scotland and has been writing since a young age, mainly short stories, prose poems and philosophical meanderings. His interests include music and films, photography and “going on adventures” .Neil’s writing concentrates mainly on the subjects of challenging assumptions and prejudices, the need for self-expression, and the value of leadership in life and in business.  He is 35 years of age and this is his first published book, although he already has two follow-up books planned and is also experimenting with some fictional work for possible future publication. Neil has 10 years experience in medium and large sized corporations, principally in the leisure industry, and his  experience includes sales, management and sales development.