I Can Relate

Doc’s suit coat was unbelievable!  Bright colors in mixed patterns that just exploded off the cloth!  Johnny smiled that Peck’s bad-boy smile and asked, “What gang are you with?!”  Doc doubled over with laughter!  The audience wailed with tears of enjoyment and stood to applaud the well-timed, timely jab!

After another minute or so of monologue, Johnny stopped and looked seriously into the massive overflow crowd, then made what seemed to be an off-the-cuff observance.  “When I drove in today, I saw the long line of people waiting out front.  How long did you have to wait in line?”  Someone in the first few rows shouted, “One day.”  Another called out, “Two days.”  “Two days?” Johnny gasped!  “I wouldn’t wait in line that long to see Sharon Stone cross her legs!”  If you were watching that night, you know the response of that live audience and you remember how you laughed out loud no matter where you were or who might have been asleep in the same room!

Did Johnny have the line about Doc’s outfit planned?  Most likely he did.  Was his line about Sharon Stone and “Basic Instinct” planned?  Oh, yeah!  You can bet your bootstraps!  He was the best, but he definitely had his best stuff planned.  His team of writers understood what it took to be relatable.  Johnny through years of work did too.

For years and years Johnny’s monologue had been heralded as the definition of culture.  His monologues reflected not only what his audience felt and thought, but everything that was happening in the nation and around the world.  He could relate!  He seemed to be magical!  He knew how to touch the responsive chords of anyone within the sound of a television set.  But I’m sure it didn’t just happen.  Johnny worked at it.  He learned how to be relatable.

And you can do the same!  Not all of you will be under the hot lights of network television, but you will be in situations where knowing some of the secrets of relating will help you greatly.  You may have to make a big sale.  You might be called upon to speak publicly.  You might need to impress a future employer, or even more importantly, a future mate!

My goal in writing this book is to help you discover some of the secrets of relating to others that I have uncovered from my many years as a morning radio personality, television pitchman, and public speaker.  The “I Can Relate” (ICR) system I have devised will give you a method for finding relatable topics and intertwining them into multi-dimensional ideas that will impact your audience.  Some of the secrets and techniques of ICR are used to this day by the writers of late night talk shows and other entertainers.  This is the book I wish I had when I first started in the business.   If you are a public speaker or entertainer, this book is definitely down your career alley.  If you are in sales, and who isn’t, this is for you as well.  Anyone who needs to relate or formulate ideas will benefit from these pages.  Thanks for picking up this book!  Enjoy!