Sarel Gous was born in and still lives in South Africa. He holds a BSc (electrical engineering, cum laude), as well as an MBA from the University of Pretoria. He worked for government departments and corporate organisations until 1982, when he started his first company; he has worked for himself ever since. In 1996, after a severe car accident, he sold the lucrative companies he had and closed down the less successful ones. He then became a consultant to small business owners. Ever since then, small businesses have become his passion. He has travelled extensively overseas to investigate small business development in various countries. He is also an avid reader of books on small business development, relationships, philosophy, religions of the world, and economic development. He is a keen observer and storyteller.