Auction Fundraising Simplified

by Judy L. Anderson



Book Details

Language : English
Publication Date : 5/14/2010

Format : Softcover
Dimensions : 8.25x11
Page Count : 356
ISBN : 9781452012407
Format : E-Book
Dimensions : N/A
Page Count : 356
ISBN : 9781463462666

About the Book

Auctions are unique in the world of special events. They contain core elements of other fundraising events, but a critical factor is that they also must procure auction items to match their clientele and then motivate those bidders to buy. True success requires the application of creative strategy to every facet of the event, as well as the use of organized systems to stay on track.

Auction Fundraising Simplified shows how to think outside the box, provides examples and worksheets, and will help add thousands of dollars to the bottom line.

Contained within these pages is information about:

· Skills needed to be a successful auction director

· Insider tips and strategies for "thinking outside the box"

· Identifying auction demographics and laying a strong foundation

· Examples, systems, timelines, and worksheets for all auction elements

· Choosing an effective auctioneer

· Determining what committees are needed and how to keep them on track

· Ideas for recruiting sponsors, donors, and attendees

· Targeted procurement techniques for obtaining auction items

· Packaging auction lots for the highest sale

· Catalog writing processes and tips to save time

· Negotiating contracts with venues, caterers, suppliers, and others

· Food and beverage suggestions for menu planning and service

· Ways to market and promote your auction

· Creating site plans and logistics schedules

· Contracting for production (stage, sound, lighting, visual media, entertainment)

· Using volunteers for maximum effect

· Pre- and post-auction activities

The easy-to-read format and systems in Auction Fundraising Simplified have been successfully used by auction managers of all skill levels and by academic institutions as a teaching tool. We guarantee this book will pay for itself many times over in time and financial gain.

About the Author

Judy Anderson has more than 20 years of experience as a highly successful auction and event producer. She specializes in large, complex charity auctions and events but assists organizations of all kinds and sizes. Her insights have a proven track record of incredible success in the fundraising arena where she has helped raise millions of dollars for charity.

Anderson is based in Portland, Oregon and provides management, consulting, and training services under the business name of Power Productions. She holds a Certificate in Festival and Event Management from the University of Oregon and frequently speaks at conferences and meetings about fundraising events and related topics.

Anderson is the author of two books. Event Management Simplified has been used as a course text by academic institutions including the University of Oregon's Festival and Event Management Certificate program. Auction Fundraising Simplified relates specifically to the elements of fundraising auctions and events that benefit nonprofit organizations.