More Hotel Mogel

Essays in Hotel Marketing & Management

by Larry Mogelonsky & Adam Mogelonsky


Formats

Softcover
$28.99
Hardcover
$36.99
E-Book
$3.99
Softcover
$28.99

Book Details

Language : English
Publication Date : 9/24/2020

Format : Softcover
Dimensions : 6x9
Page Count : 418
ISBN : 9781728370552
Format : Hardcover
Dimensions : 6x9
Page Count : 418
ISBN : 9781728370569
Format : E-Book
Dimensions : N/A
Page Count : 418
ISBN : 9781728370545

About the Book

The COVID-19 pandemic represents a watershed moment for hotels around the world. Weathering the short-term consequences of a global travel shutdown required a deft hand in management, while navigating any organization toward success in the recovery period demands even more intellect and creativity. There are now so many new challenges facing the hospitality industry and the situation is changing almost every day. With technology playing a pivotal role in the hotel of the future, all managers must also have a firm grasp of how each platform and device works in order to determine what is best for their organizations while still operating on a lean budget. As presented in this sixth book in the series, More Hotel Mogel gives hoteliers the latest tools to prosper in this rapidly evolving period. While analyzing the current trends and looking at how the coronavirus has affected every operation, the authors also examine what underscores modern guest behavior and how best to appeal to customers so that you can maximize revenue at any property. This is not an introductory textbook on the hotel industry, but rather a compilation of selected topics that highlight current success stories, blunders to avoid and unique ideas to help hotels in the post-pandemic world. The goal throughout is to make aspiring hoteliers and seasoned professionals think about how to boldly grow their businesses in this brave new hospitality world.


About the Author

Larry and Adam Mogelonsky are the founding partners behind Hotel Mogel Consulting, a practice formed to help hotel owners, operators and industry suppliers solve critical issues facing their businesses. Leveraging their past experience in the advertising world, together they apply creative yet shrewd strategies to any asset management or marketing assignment undertaken, while never losing sight of the time-honored traditions of real hospitality as well as the need for new technologies that will define the hotel of the future. Concurrent to their consultancy practice, both Larry and Adam are active hospitality writers and public speakers, now with over 1,000 unique articles published to date across a myriad of online trade journals. The core tenet for their writing, and any client engagement, has always been that great guest service will always be the key driver for a hotel organization's success. As a part of their speaking engagements, Larry has been a keynote speaker at worldwide industry conferences and conventions as well as numerous corporate events and university seminars. His talks motivate audiences through his passion and vision with innovative reinforcement focused on satisfying guest needs. Both Larry and Adam reside in Toronto, Canada; learn more by visiting their website at hotelmogel.com.