Marketing Handbook for Home Health Agencies
Home Health Business Development Strategies
by
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This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
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About the Book
This book is basically to aid amateur and professional home health marketers or business development specialists in the execution of their tasks of generating referrals for their respective home health agencies. The book is further intended for the enlightenment of administrators, managers, and owners regarding the problems in, and complexities of, home health marketing and how and what could be done to help the marketers in achieving their goals.
About the Author
The author has a bachelor of science degree in marketing and a master of science degree in labor and industrial relations. He is also a registered nurse who has practiced nursing for over thirty-seven years in various capacities. He is the president and CEO of Anene, Inc., a health-care consulting firm based in Arlington, Texas, USA. He has been involved in home health marketing for over seventeen years.