Intro to WWW Marketing

Introduction to Internet Marketing

Internet marketing gives business owners a marketing opportunity with immense reach and scope. Once you learn the basic principles underlying this affordable marketing strategy, you can use internet marketing to significantly boost the ROI for your business. Being a small fish in the big sea of internet marketers could pose a challenge when you set off to market your business online. However, being creative, consistent, and knowledgeable about the tactics involved in internet marketing can help you to stay ahead of your competition and increase your online visibility among the relevant audience.

Benefits of Internet Marketing:

• Internet marketing is cost-effective, allowing small and medium businesses to promote their business dynamically, at a nominal cost.

• With the global reach of the web, promoting your business online gives you immense exposure, which is impossible to achieve through any other advertising media.

• It is easy to manage your internet marketing campaign and make changes to your strategies with the multiple online tools available for different campaigns.

• With an internet marketing strategy in place, your business is open 24/7, and you do not ever have to worry about a customer not being able to each you.

• If you have made an investment in creating a website for your business, internet marketing can help generate returns.

• Internet marketing broadens the scope of your business by helping you discover new markets relevant to your business.

Website Landing Page & Internet Marketing

The layout of your website plays an important role in increasing the ROI of your internet marketing campaign. Audio-visual enhancements play a key part in increasing the efficiency of internet marketing. Adding landing pages that use videos experience an 86% increase in conversions. Articles with images get 94% more views than those articles without images.

Internet Marketing Techniques

Internet marketing has a broader reach than any other marketing technique, with more than 2 billion people using the internet worldwide every day. This makes it important for businesses to implement an internet marketing strategy for their company. Some of the most common techniques used to bring web visitors to a site through internet marketing are:

• Search Engine Optimization: Search engine optimization, commonly referred to as SEO, is a set of techniques that are used to optimize your website for major search engines like Google, Yahoo, and Bing. A well-optimized website is likely to have high ranks on SERPs (Search Engine Result Pages) for relevant keywords related to the business. For example: “SEO company in Dallas” is a keyword for a marketing company.

• Pay Per Click: Pay Per Click, or PPC, is a form of sponsored online advertising in which the advertiser pays only if a user clicks on their ad. This form of advertising is used in the sponsored links of search engines, as well as a wide range of other websites.

• Social Network/ Media Promotions: Social media and social networking sites such as Facebook, Twitter, LinkedIn, Pinterest and Instragram play an important role in internet marketing strategy due to their wide global reach. Advertisers can use these networks in a variety of ways to reach out to new customers, and build relationships with existing ones.

In the pages ahead, we will take a detailed look at each of these internet marketing strategies, to provide an overview of how internet marketing can be implemented by small and medium sized businesses.