Sales Alchemy

About the Book

Sales Alchemy is designed for business owners, employers, employees, business students and, for that matter, anyone looking to develop their understanding of business and interested in personal development and abilities to sell. This book is about developing or reminding you of your sales skills and to help you develop some really great business traits. For more we suggest you register with the site Zennyo.com™ and join a group that will give you what you’re looking for, at the very least join the group associated with this book (Sales Alchemy) to connect with others, learn more or share your own ideas and experiences. It is my belief that everyone in business needs to sell from time to time and if you’re a business leader selling skills are essential. Understanding how to sell, really well, will enhance your communication skills, grow your business and give you a means of earning a living for life. It will also earn you many friends along the way. Developing a business is part art and part science. It’s about many individual skills working in unison together; it’s about taking new knowledge and manipulating it to fit your style and character, as well as the character of your business. It’s about your willingness to take heed of others, learn the lessons, use their experiences in conjunction with yours and about learning from your mistakes. Better still learning from other people’s mistakes; that will save you time and money, of that I am sure. In this book we will look at many aspects of personal development in sales, to assist you in your journey through business, regardless of your level of experience or position, for some it will be an introduction for others a timely reminder. The book deals with selling from a holistic and consultative perspective, and most of its content, if applied, can assist in both business and private life and will give you all the information and techniques you’ll need to adapt your style, take on new habits to leverage your success, position and reputation.

About the Author

Chris Batten is a published writer, speaker, mentor and serial entrepreneur. He spent many years in the armed forces, where he successfully completed six tours of duty and achieved many qualifications that, he maintains gave him the confidence to try anything, but had no real practical application outside the Army, other than the leadership, communication skills and confidence to give it a go! If pushed, he will invite you to pull up a ‘sandbag’, to listen to stories of daring-do! When he was a soldier. It had a huge affect on his life and is something he admits to being immensely proud of. It continues to be a big influence over who he is today. It was in the Army that he built the most enduring friendships many of which continue to this very day. At the age of 32 Chris started his tumultuous journey into the world of business, starting straight after his last active service tour. His first role was in sales with a major UK bank. This found him operating out of several branches in Norfolk England. After his first year in sales he achieved 140% of target, placing him in the top 10% of the company for that year. So began his love affair with sales and business. With stints as CEO for a number of businesses in the UK and US he remained at the sharp end of business and also runs his own B2B Social Media and educational site Zennyo.com™ and calls himself a Rainmaker. He attributes his success to the mistakes made along the way with people selection and leadership; these increased his learning and desire to drill further and further down into why people in business succeed and what makes success! He admits failures have been far more enlightening than successes. When asked what is the most important advice you would give to someone new to business he offers these words: “Make sure you are doing what you are most passionate about and Make sure you learn the art and science of sales, even if you’re not going to be in sales!”