Six Rules for Creating Products People Love

About the Book

Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book– the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products. • Make it Easy to get started • Make it Useful • Make it Easy-to-use • Make it Valuable • Make it Attractive • Make it Trustworthy ______________________________________________ Praise for Six Rules for Creating Products People Love “Bruce D. Green's PPL Rules have forever changed the way I approach my work... a must-read for anyone looking to define optimal product development strategies.” - Gwen Weinberg, Designer / Owner, Three by Three Seattle “Bruce D. Green has defined six essential rules that will successfully guide entrepreneurs to bring to market new products that will ‘stick’.” - Ken Krooner, Founder / President, ESRG, LLC

About the Author

Bruce D. Green is the founder and President of Green Expert Technology and provides business consulting to Fortune 500 companies, small-businesses, and government agencies about product development and technology systems. Bruce is also cofounder of Plan Foxtrot LLC the developer of transformative software systems. In 2005, he cofounded of The GBS Group an engineering firm with major clients in rail, defense, and maritime. Prior to that, Bruce led system development projects for the U.S. Navy and others. Bruce developed the PPL Rules after more than 15 years of studying why people choose to use one product over another. He has published articles and presented at academic and industry conferences on usability, technology acceptance, and system development. Bruce resides with his wife and three sons in Cherry Hill, NJ.