As a former school principal, Dr. CYNTHIA ZURCHIN provided the basis of this story by pioneering the creation of the first Whale Done School. Currently an assistant school superintendent, she is in demand as a speaker and trainer, inspiring staffs and audiences with her determination to transform schools through application of the science of positive recognition.
JAMES BALLARD is a best-selling author and consultant. He has co-authored a number of books with Dr. Kenneth Blanchard as well as his own, designed and delivered prize-winning management seminars, and coached people to remove blocks to success in their life and work.
THAD LACINEK was for many years head animal trainer at SeaWorld, where he and Chuck Tompkins transformed the method of training killer whales by focusing on what the whales did right. Now president of Precision Behavior, Inc., Thad consults with zoos and marine parks around the world, helping trainers focus on the power of positive attention.