Donald Quinn is a founder and the current CEO of O Cigarettes, an electronic cigarette distribution company based in Washington State. Together with his partner Bethany, Donald also runs a multifaceted consulting company that teaches leaders how to operate leaner, more efficient and create more profitable organizations based on the back to basics principles.
A transplant to the Seattle area, Donald grew up in India and still has strong ties to the business sector there. While in India and at age 15 Donald started his first sucessful company in direct mail, growing it over the next few years into a full service marketing company. After working on marketing, with companies like Coke, HP, Compaq, and Philips, Donald moved to the United States.
In 2001, Donald joined the military and served 9 years in the Army Reserve, doing a tour in the Middle East . During this time he worked his way through a variety of management jobs and put into practice many of the skills and methods shared throughout this book. As a result "Back to Basics" is a real life document that was learned where the rubber meets the road and hence offers very clear and practicle direction, that managers in the field (at every level) can relate to.
Donald started writing "Back to Basics" in 2010. In 2011 Bethany, who co-edited the book, and Donald launched O Cigarettes and quickly grew the company which, after a year in buisness, was valued at over $12M. In February 2012, it was time to finish the book and after adding more experience, learned during the launch of O, the book was published.