Back to Basics

by Donald Quinn



Book Details

Language : English
Publication Date : 4/9/2012

Format : Softcover
Dimensions : 6x9
Page Count : 144
ISBN : 9781468574395
Format : E-Book
Dimensions : N/A
Page Count : 144
ISBN : 9781468574425

About the Book

The opening of Back to Basics is the words of Robert Frost, immortalized in his poem "Stopping by Woods in a Snowy Everning". Any good business owener, manager, or aspiring leader knows that every step in the journey they take is merely the first and that there are many ahead, The first chapter of the book is dedicated to finding the road ahead and identifying what it is that motivates the reader, where his or her passions lie and asks rhe question "What do I want to be when I grow up?" Through a series of exercises and a deeper look into the dreams and passions that brought a person to the place where they are today, chapter on examines the way forward and encourages the reaader to propel themselves to new heights by identifying their own strengths and those of the people around them.

About the Author

Donald Quinn is a founder and the current CEO of O Cigarettes, an electronic cigarette distribution company based in Washington State. Together with his partner Bethany, Donald also runs a multifaceted consulting company that teaches leaders how to operate leaner, more efficient and create more profitable organizations based on the back to basics principles. A transplant to the Seattle area, Donald grew up in India and still has strong ties to the business sector there. While in India and at age 15 Donald started his first sucessful company in direct mail, growing it over the next few years into a full service marketing company. After working on marketing, with companies like Coke, HP, Compaq, and Philips, Donald moved to the United States. In 2001, Donald joined the military and served 9 years in the Army Reserve, doing a tour in the Middle East . During this time he worked his way through a variety of management jobs and put into practice many of the skills and methods shared throughout this book. As a result "Back to Basics" is a real life document that was learned where the rubber meets the road and hence offers very clear and practicle direction, that managers in the field (at every level) can relate to. Donald started writing "Back to Basics" in 2010. In 2011 Bethany, who co-edited the book, and Donald launched O Cigarettes and quickly grew the company which, after a year in buisness, was valued at over $12M. In February 2012, it was time to finish the book and after adding more experience, learned during the launch of O, the book was published.