M. Larry Litwin, APR, Fellow PRSA, is an established strategic adviser, teacher, mentor, role model and ethicist, and an award-winning public relations counselor and broadcast journalist, who has left a lasting impression on thousands of students and professionals. He spent 42 years at Rowan (N.J.) University before retiring as associate professor to guest lecture at other universities in public relations, advertising, radio and television. His classroom is described as a “laboratory for practical knowledge” where he implements “edutainment” to motivate his students. He is a member of the Public Relations Society of America College of Fellows, recipient of the National School Public Relations Association's Lifetime Professional Achievement Award, Sigma Delta Chi's Bronze Medallion for Distinguished Service in Journalism, the Public Relations Student Society of America's Outstanding Faculty Adviser Award and Rowan's Gary Hunter Excellence in Mentoring Award for “demonstrating exceptional abilities in supporting, encouraging and promoting the development of students' academic, personal and professional growth.” The (original) ABCs of Strategic Communication and More ABCs are collections of 8,000 terms, tips and techniques that define the communication professions. His first book, The Public Relations Practitioner's Playbook for (all) Strategic Communicators is a how-to, hands-on, step-by-step manual - designed to provide both the seasoned professional and novice with a valuable resource containing information, knowledge and skills that can be applied to the day-to-day world.