The aim of this book is to encourage clear argument and successful communication. Who is this book for? It is for anyone who wishes to marshal their thoughts, think logically and communicate clearly and persuasively.
Used properly, the process described in this book is the basis for personal success: in your personal life or in your career.
It will help you to consistently develop your ideas into watertight plans, reports or presentations.
Use the concepts explained in here to persuade bosses and clients: to sell products or services and achieve promotion; to write reports, complaints about bad service, essays or letters; to make appeals for help, defend rights, win arguments and legal disputes; to influence colleagues, friends, even your spouse!