Going Bust
How To Ruin Your Business
by
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D is also for Da Internet
Da internet - a collection of wires, computers and technology - has changed business beyond measure. Some of this change has been good. And some has been bad. Mostly it's been mixed.
The internet is so popular it is unlikely to last much longer. More and more people are using it and it is starting to wear out. If you get your timing right, the internet will be worn out just when you've scraped enough money to get your business listed in the Yellow Pages, putting you at a substantial advantage to your competitors. According to those in the know, this should be in a few weeks' time, so get cracking with that advert.
E is for Expenses
Where all creative effort should be centred. If in doubt, fiddle `em. `Nuff said.
E is also for Evaluation
Someone said, if you haven't seen where you've been you can't tell where you are going. You can't get much deeper than this!
Really, there's no need to evaluate your work. It comes back to the dictum if people carry on paying you for the work you have already produced, something must be working. If you take the time and trouble to evaluate what you are doing, you are muddying the waters and wasting time that could be better spent on a long lunch or a lie in.
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About the Book
At last, a book that provides a much-needed humorous antidote to the thousands of good-for-you guides on how to create a successful business. In this book, we dispense with all that well-meaning nonsense and get straight to the point. If you're going to run a business, run a shoddy one, and then give it up quickly and go back to your real life. In the long run, this book will save you lots of money and hours and hours of heartache. And it will make you laugh along the way.
About the Author
A public relations adviser specializing in smaller companies for almost 20 years, he knows more than most about how to get it wrong in business. And as the owner of his own businesses for the past ten years, he's had ample opportunity to make every mistake in the book.