How to Survive The Apprentice!

About the Book

A new phenomenon in this life is the 'reality TV show'. The Apprentice is one of the best, not just because it gives us the laughs and shocks of any reality TV show, but also because, hidden away in every episode is a lesson on business.

In this book, Quinn points out each one of these messages, in a step by step and increasingly focused manner. Alongside this are hints and tips of how to put these into practice in business, as well as, if you so desire, a view on how to survive the TV show.

It is a book of two facets. The first, for the business person who wants to understand how their customer thinks and how to ensure credibility and excellence and the second for the potential candidate on the show itself. Both aspects are merged into one book. This book should be read by any person in business today as well as an aspiring Apprentice for Sir Alan!

An amount from each book sold will be donated to charity.

About the Author

Matthew Quinn was born and brought up in Oldham Lancashire before attending the Royal Military Academy at Sandhurst. He left the Army in the mid nineties and began his civilian life in the motor trade. After deciding that he had reached his peak as business manager in the flagship Mercedes Benz dealership in London's Park Lane at the age of 27, Matthew went on to be a senior consultant for one of Europe's largest management consultancies. For 5 years he travelled extensively around the world selling, designing and delivering high impact sales and sales management programmes for many businesses, most notably in the oil, entertainment and fast moving consumer goods industries.

Matthew currently works as head of business development for a major financial services firm and draws on the lessons learned in all the sales areas in which he has worked, as well as leadership and management lessons learned in the forces.

Matthew lives with his wife Wendy, just outside Edinburgh and enjoys powerboating, fishing, shooting, cooking, camping, walking, travel, scuba diving, motorcycling and running. He says a person cannot have too many hobbies. Matthew is also proud to be an ambassador for the John Thornton Young Achiever's Foundation and an amount from each book sold will go toward this charity.

This is his first book.