The DNA of Internet Marketing

About the Book

The DNA of Internet Marketing takes the tips and tools Lehman Hailey has learned over the past five years and condenses them into a step-by-step formula for internet marketing success. Relying on both his own experience and the most recent trends in internet marketing, Lehman provides a guide by which anyone – successful entrepreneur or web newbie – has the opportunity to walk away from the corporate culture and find success in a home business.

With tips about which automated tools work best to suggestions about where to spend your marketing budget – and how to survive and grow before you have a budget – this book can help even the least internet savvy person build a successful online business in a chosen field.  Inside the book you will find tips on how to build credibility in your industry as well as ways to drive easily convertible leads to your squeeze page and branding site, which the book also walks you through how to create and where to go to make it happen.

This book is designed to cut straight to the heart of the internet marketing scene, exposing the secrets and tools of the trade from an insider's point of view.  Covering everything from developing the target market to determining the most valuable keywords to how to write and publish the best blogs, marketing articles and press releases, Lehman leaves no detail to chance; The DNA of Internet Marketing is a must-read for anyone seeking more success.

About the Author

Lehman Hailey has an extensive background in real estate and is considered one of the leading experts in internet marketing and direct sales techniques. Lehman is a very innovative and successful entrepreneur.

Lehman started in his career in the mortgage industry, eventually owning his own mortgage company with multiple offices in Florida and Tennessee.  The hours were grueling and Lehman did what many others have done, he searched for an opportunity that would allow him to spend more time with his wife and two young sons, work at home, enjoy life as well as replace his current income.

As he narrowed his search to areas that would allow him to create a substantial income while enjoying time with his family, he decided to try the Direct Sales Industry, one that had an online marketing formula. Applying some of the same principles as well as some of the new ones he learned in his company, Lehman quickly shot to the top of the first company he was with and, in fact, he became one of the top earners in the field.

In 2006 Lehman started his own internet marketing company, developed his own products and held monthly marketing workshops in Dallas to packed conference rooms. His coaching program specializes in showing his students how to market their products and services successfully with an emphasis on creating multiple streams of income, prioritizing time and goals and mentoring others.

Over the last 5 years, Lehman has mentored hundreds of people from several different countries, coaching them to successfully establish a target market for their business.  According to Lehman, Direct Sales and Internet Marketing are the best ways to create a residual income freeing up their time so they can spend it doing what they enjoy instead of being a slave to their company.