Making the Media Connection Topic Timing Type of Media
Using the T-Connector Formula for Marketing and Public Relations
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To be effective in today’s world of commerce, everyone must also be in the business of communications. There is a saying that grows ever more important in the current competitive business world -- out of sight, out of mind, out of business.
To be seen or heard, you need to have an edge, or a plan, or a formula. The T-Connector formula can help you successfully communicate with your company’s or organization’s publics.
Face it, everyone communicating with marketing and public relations through the media will be competing against each other for the same media time and space. Only a certain percentage will actually win the time and space they seek. Using a systematic, organized attempt with the T-Connector formula can help put a company in the lead. Keep in mind the only way to guarantee print space or airtime is to buy it, as in paid advertising.
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About the Book
Does it feel as if it is getting harder and harder to make connections with the media? Is the competition for print space getting increasingly overwhelming? Have you often thought it would help to work with a formula for success to making more media connections?
Public relations and marketing practices are vital to the formula for success of any company or organization. Reaching targeted publics and markets is vital to the success of public relations and marketing.
With shrinking media outlets and more competition for news and event coverage, public relations and marketing professionals from all genres of business, all sizes of companies and types of organizations have to find ways to win print space and broadcast time.
The T-Connector Formula introduced in Making the Media Connection Topic, Timing, Type of Media is the perfect formula for success in making media connections.
The T-Connector Formula can be applied to traditional media connections such as newspapers, magazines, radio and television as well as the new media resources including social media, blogs and Internet-based news sites.
to the right audience (topic) then making it relevant to the time of the year or current events and getting the news sent on deadline (timing) and selecting the right media resources such as local, regional or national newspapers (type of media) are the results produced by the T-Connector Formula.
Whether you are new to public relations and marketing, a seasoned professional or are tasked with coordinating these functions, using the T-Connector Formula to evaluate all communications released by a company or organization can help produce quality promotional messages that get noticed and get published.
Using the T-Connector Formula every time, all the time, will go a long way in helping public relations and marketing professionals in making those much sought after media connections.
About the Author
Patricia A. Faulhaber
Professional Writer for Business, Education, and Applied Technology
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Ms. Faulhaber has been a writer and consultant in sales, marketing and public relations since 1985 for the technology, education and health care arenas.
She has written hundreds of articles on public relations, marketing, technology, health care, education and going green. Her articles have appeared on a regular basis in nationally distributed magazines such as the Writers’ Journal and in several Ohio based newspapers and publications such as, Antique Collector, Wooster Weekly Journal and Graphic Publications’ weekly newspapers. She is also a contributor to several online news and article web sites including newsblaze.com and ehow.com and is a feature writer for suite101.com.
Ms. Faulhaber has also written many, many technical manuals and instruction guides.