Isn’t it wonderful being a teenage girl! If you’re not excited, you should be! You’re growing up and asserting your independence … hanging out with your friends, going to parties, driving cars, and managing those special relationships. In addition to all of these fun things, you’re also learning how to manage your money. Whether from an allowance or a part-time job, you are spending money that you’ve earned.
Do you realize that teenage girls and women get a tremendous amount of attention from companies who sell products and services? That’s right, companies want something from us. Can you guess what it is? It’s our money! Yes, companies are constantly creating things to sell to teenage girls and women and then, after creating them, spending a lot of time and money advertising to us so that we will buy their products and services. Women are their favorite audience because we have more money and can afford to make more purchasing decisions. Think about it: Advertisers often tell us about so many shoes for sale, magazines inform us of the newest fashion trends, we hear about all the hair products and makeup to make us pretty, and so on. Why do you think this is?
Well, I believe the business community discovered one little flaw that teenage girls and women have … we are emotional spenders. Yes, that’s right! A girl’s nature is to use her feelings when she is spending money. For example, a girl is more likely to spend her spare money on a pair of shoes than deposit the money in a savings account. Here’s another example for you: A girl is more likely to lend her spare money to a friend or relative rather than save it for herself. In many cases, girls and women lose relationships because we loan something of value, like money, to friends or relatives and never get it back.
Think about these questions:
· Have you ever borrowed from or lent to a friend or relative? It could have been money, clothes, shoes, or anything important to you.
· Did you give back the borrowed item when you said you would?
· Did the friend or relative give you back the borrowed item like they agreed they would?
· If the item was returned late or not given back at all, how did it make you feel?
· If you returned the item late or not at all, did you feel ashamed?
· Were you embarrassed?
· Did you feel like your friend or relative would not trust you again and therefore you could not ask to borrow from them again?