Event Planning
by
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I have been teaching Event Planning as part of the Cambridge International Exams, Diploma program for several years. My students have asked me on many occasions for help in providing them with reading material to assist with their studies. In order to meet this request, I started to offer them support documents which I prepared, that contained all of the relevant information they would need to aid them with their theoretical and practical course work. This greatly assisted students in their ability to fulfil the requirements of the Event Planning, Diploma program.
As time has passed I have decided to evolve my notes into this text. As I have used the information to teach, I believe that it more closely addresses some of the major issues, related to Event Planning, about which students need to have information and guidance.
My desire is that readers, will come away with a greater understanding of what is required to plan an event and that this text will also be a catalyst to encourage individuals to attempt to undertake the staging of events. I also hope this will stimulate you to study this subject even more, if you are interested in developing your skills in the area of Event Management.
I have tried to keep everything as simple as possible, so as to make this text accessible to all those who have an interest in Event Management. As you try your hand at different types of events, your experiences will start to make it easier for you to take on different and new challenges.
In the long run, Event Planning has the potential to become a fulfilling and rewarding activity for those of you that are willing to take the time, to learn the profession.
Laurence Carter
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About the Book
Event Planning is an exciting option for individuals looking for a new and different career. There is an increasing demand for trained Event Managers, to work in a wide variety of organizations, and as freelance entrepreneurs. Their task is to take on the responsibility for planning and organizing events.
Yes it is hard work, but it can also be quite enjoyable, especially when you see the results of your efforts, cumulating in the successful staging of an event.
Event Planning is a good option for an entrepreneur looking to earn extra money. The opportunities are there, for an Event Manager to undertake varying assignments, exposing themselves to different types of events that require a wide variety of skills.
This text attempts to help readers to develop an understanding of how events should be researched, developed, planned and managed leading up to the day of the event. It also examines the process of evaluation that takes place after the event has occurred. Its aim is to help the reader build their practical skills in Event Management.
Key areas that are addressed in this text include:
Initial selection of an Event
Feasibility Study and Business Planning for an event
The key processes that are involved in the planning and staging of an event
Promotional management for an event, and the production of promotional materials
Methods of evaluation for an event
After reading this text, readers should have a greater understanding of what it takes to successfully plan and manage an event and this should encourage them to put what they have learned into practice.
About the Author
Laurence Carter has spent almost thirteen years in the airline industry. He changed careers and commenced teaching, and has been doing so for the past six years. He has taught a wide variety of subjects. Some of the areas in which he has lectured include Tourism Development, Marketing, Business Management, and Event Planning.
He has used his work experiences and management training obtained from the University of the
His research interests encompass, Event Management, Sustainable Tourism, Tourism Development, Marketing and Business Management. He has been an independent consultant for several years. He thinks it is important that individuals, with academic and practical knowledge, should make an effort to write and publish books on their area of expertise.
He has always wanted to write, and this book should be the first in a series of academic and fictional books that he hopes to publish in the next few years.
Laurence Carter