Lighten Up and Lead

Lessons for Fun and Success in Business

by Dan Goldberg


Formats

Softcover
$19.95
Softcover
$19.95

Book Details

Language : English
Publication Date : 7/9/2007

Format : Softcover
Dimensions : 6x9
Page Count : 256
ISBN : 9781434318213

About the Book

For more years than I’d like to count I have been training, coaching, and consulting to individuals and organizations on building more effective, efficient, and profitable businesses through leadership…sales leadership, executive leadership, management leadership, and all the other leaderships you can imagine. Obviously each area has a common thread – someone has to lead, even if it’s you leading you!

 

What does it take? As you read through “Lighten Up And Lead” you’ll be able to discern that laughter, humor and fun play a foundational role in my writing and philosophy of leadership.

 

Too often leaders take themselves so seriously that they create an underlying angst within their organizations. People either become anxious and learn to deal with the situation (antacids and a glass of wine at lunch may be part of the solution), play “How do we avoid the boss?” or quit. You see…leadership isn’t always positive. A leader can lead his or her company right into bankruptcy, dissolution, or chaos.

 

The most important element in any organization is its people, even in this virtual world…someone has to be behind the screen. So what’s the secret in being an effective leader, a leader who people line up to work for? Of course focus, planning, understanding the market, knowing yourself and your team members’ behaviors, attitudes, motivators and information processing styles are important elements. As are a complete knowledge of the goals and objectives of the organization, as well as trust, keeping your word, respect, integrity, and being able to make productive decisions. However the real secret is making people want to work for and with you because you are light, bring lightness to their lives, and create an enLightened workplace. And that means laughter, humor, and fun, which coincidently translate into lower turnover and more creativity.

 


About the Author

Dan Goldberg, MBA, is the founder and former owner of "For Eyes" the highly successful international optical company whose cutting edge approach to the sale of eyewear and related services irrevocably changed the entire industry and had a major impact on how all service businesses are marketed. Since selling “For Eyes” he has consulted to a numerous organizations, from Fortune 500 firms to small enterprises. He is President of Dan Goldberg Consulting L.L.C. a training, coaching and business development firm located in the Philadelphia, PA area.

 

An internationally recognized keynote speaker, Dan is the author of the book "Stand Back A Second, Just don't fall off the edge," and of "The Six Steps To Solid Sales Success" and "The Seven Elements Of Successful Management" programs. He has been the subject of stories in Newsweek, Business Week, Playboy, Successful Business, Investor’s Business Daily, major newspapers in New York, Philadelphia, Washington, D.C., Boston, Baltimore, Miami, San Francisco, Oakland, St. Louis, Chicago, Los Angeles and many other national and local publications. In addition, Dan has appeared on Good Morning America and other national and local television and radio programs.

 

Dan wrote a monthly column in Smart Business Now Magazine on sales, management and business growth techniques for five years. He has served as an adjunct professor at the Smeal College of Business, Penn State University as well as Rosemont College’s Communications Department. Dan also formed and served as Chairman of the Dean’s Council, Drexel University, School of Public Health for four years through the end of 2004. He received his Bachelor of Arts degree from Temple University and his Master of Business Administration degree from Kutztown University’s College of Business where he is currently Executive-In-Residence and Chairman of the Dean’s Council.