How to Sell Real Estate

About the Book

This book was written as a training manual to help new real estate licensees develop the skills necessary to survive in the real estate business or for any sales profession, for that matter. 

In good times and in bad, the real estate business can be rewarding for those willing to do what it takes to make it work, but it can also be frustrating for those who do not focus on the tasks they need to accomplish in order to meet their ultimate goals.

Some of the topics included in this book are:

                        Prospecting                  Effective Communication

                        Systems                        Personality Styles         

                        Planning                        Time Management

                        Goal-Setting                 Closing Techniques

Whatever endeavor you’re taking on in sales, whether it’s real estate, insurance, finance, selling cars, or selling widgets, this book is an absolute must read.  This book provides you with tools, systems, scripts, and understanding of how to put it all together—the nuts and bolts, so to speak.  You will learn how to capitalize on your strengths, work on your weaknesses, view obstacles as opportunities for growth, and see why tracking your results is so important.

About the Author

Carlos Arvizu, Sr. is a native Californian, born in East Los Angeles and raised in the projects of Harbor City.  He has been married to his wife, Ana, for more than 20 years and has 4 children — Carlos Jr., Tanya, Omar and Alex. 

He took his real estate exam in 1978 and worked part-time in the industry for 8 years before making it his full-time profession.  He has since managed and owned several real estate offices as well as a mortgage company.  Over the years, he has developed and held over 650 seminars geared towards first-time home buyers, investors, and real estate agents on topics such as the home buying process, investing in income property, how to avoid foreclosure, short sales, and selling in a down market.

He is a strong believer in his business and invests in real estate.  He owns several properties and often serves as an Investment Counselor to many first time home buyers who are considering purchasing their own piece of the American dream.  He is also an advocate of seniors owning income property, thereby supplementing their retirement income stream, and he has been awarded the designation of Senior Real Estate Specialist by the Senior Advantage Real Estate Council.

He is also the founder and publisher of The Real Estate Market Magazine, a trade publication which features real estate listings, rentals, leases, local businesses, and articles that provide insight and information about the real estate market and is distributed throughout Southeast Los Angeles and Surrounding Communities.  He has also written several news articles concerning real estate for various Southern California publications.

Carlos is also a former United States Marine who served in Viet Nam, and he is proud to be an American and a Real Estate professional.  He takes personal pride in educating those around him about real estate.

As a strong supporter of Saint Jude Children’s Research Hospital, he donates a portion of the commission from every sale he makes to the Hospital in order to help afflicted children and young adults.