ORLANDO SHOOT-OUT

How Bud Rogers Took On the Turner and Robertson Media Machines—and Won

by Lawrence H. Rogers II


Formats

Softcover
$18.49
$11.00
Softcover
$11.00

Book Details

Language : English
Publication Date : 8/22/2008

Format : Softcover
Dimensions : 5x8
Page Count : 204
ISBN : 9781425937874

About the Book

In the world of television, they don’t come much bigger than Ted Turner and Pat Robertson. And while Lawrence H. Rogers, II is a television pioneer and was in business for over thirty years, his name is scarcely a household word, except to TV executives. Yet this is the story of how Bud Rogers fought Turner and Robertson to acquire a TV station and, against all odds, was successful.

Orlando Shoot-out, told by Bud Rogers himself, provides a revealing look at just how things are done in televisionland. Courtroom drama, high finance, and executive dealings abound. Exciting enough to be a novel, this book instead is real life that reads like fiction. If you are an insider, you will be, by turns, amused, incredulous, and intrigued to learn the inside story on just one of the many deals that have been engineered in the big game of acquiring TV stations. If you are just a concerned citizen, here’s your chance to gain a little insight into the inner workings of one of the biggest businesses in America today. And guess what, folks? The little guy sometimes wins!


About the Author

Lawrence H. Rogers, II earned a bachelor’s degree in history from Princeton University and served as a captain in Patton’s army in World War II before building his first television station in West Virginia, where he worked from 1946 to 1959. Mr. Rogers then became chief operating officer and president of Taft Broadcasting Company of Cincinnati, Ohio, in which capacity he served until 1976. He also was chairman of the board of the Cincinnati branch of the Federal Reserve Bank of Cleveland and president and CEO of Omega Communications, Inc., of Orlando, Florida. Earlier, he had designed and constructed the first privately owned long-distance microwave relay transmission system in the television industry and personally brought an end to the FCC ban on editorializing by radio and television licensees.