Strategic Business Realignment

Realignment is all about focussed change: amending any parts of the business that are not working correctly, are not interfacing smoothly with other parts, are slowing or preventing the business from moving forward, are not working in harmony or are even working at cross-purpose to interfere with other parts.  The focussed amendments brought about through Realignment will ensure that every element contributes to the purpose and intention of the business, so you eliminate inefficiencies, waste, bottlenecks and resource shortfalls, and strengthen or improve aspects that are performed well.  Every aspect is considered, including marketing, sales, purchasing, production, design, delivery and support functions, advertising messages, product positioning, processes, roles and remuneration, skills and abilities, revenue and quality assurance, controls, IT systems, machines and tools used.

The seven-step method provides an approach to finding out all about each business element so you can see if and where it is mis-aligned.  Bearing in mind the importance of having a holistic view, you look at all the elements that it comprises, then drill down and look further where the results indicate that you need to know more.  Before long, you will automatically reveal the cause of the problem – but at a level of detail that is appropriate for the study you are performing.  If so, you propose a change where needed, then check back to the higher level picture to see if the change results in realignment.  You may then wish to hand it off for detailed study and solution development.

By the way, the seven-step analysis can be used in any type of enterprise, or in any part of it. It doesn’t seem to matter whether the business is purely commercial, or is not-for-profit, a government department, a service organisation, a school, hospital or college, a firm of professionals or a club of amateurs.  Every enterprise applies available resources to deliver products or services to their customers in a sustainable way, whether the resources are capital assets, profits, people, tools, skills or donated funds.  Any element that is operating at cross-purpose to the business P&I will manifest itself at some point as waste, delay, poor quality, complaint, struggle, rejections or declining energies.  On-purpose operation is something else altogether – and is the fundamental cause of manifesting abundance in the business.